Students: The Path to Donors' Hearts
Product This webinar examines a program at Georgetown University that, through student interviews, helped alumni establish emotional connections with alma mater. Giving by irregular donors increased by 43 percent following the initiative. Discussion includes the cost-effective means of building and deploying a cadre of student interviewers, how to ask the right questions and listen for the right answers and how to shape effective communications and develop outreach strategies from the information gathered. This multimedia file is a recording of a webinar originally presented Nov. 4, 2010.

Alumni Engagement Goals for Campaigns
Product Traditionally conceived campaigns have set monetary goals in support of key initiatives. This seminar looks at how institutions are setting nonmonetary campaign goals to capitalize on their campaign investments. For alumni relations professionals in particular, campaign engagement goals can allow for a more active role in supporting institutional excellence. This is a recording of a webinar originally presented June 24, 2010.

Grassroots Approaches to Increasing Alumni and Staff Engagement and Giving at HBCU's
Product This webinar helps participants understand the importance, for HBCUs, of individual giving to help reduce reliance on government, foundation and corporate support. This multimedia file is a recording of a webinar originally presented Jan. 21, 2010.