Graduates Rank Email as Most Effective Communications Tool
Article College and university alumni believe email is the most effective way for their alma maters to communicate with them, according to the results of a survey exploring donor motivation as well as the communications and philanthropic preferences of graduates.

Mobile E-mail Use Popular Among Young Adults
Article Adults between the ages of 18-24 are 46 percent more likely to access e-mail on mobile devices than mobile users on average, according to a media study by digital marketing company comScore. They're also less likely than in previous years to use web-based e-mail.