The Benefits of Data-Driven Alumni Communications
Article A one-size-fits-all approach to alumni communications doesn’t work, said two speakers at this year’s CASE Summit for Leaders in Advancement.

CASE Survey Identifies Key Traits for Successful Alumni Relations
Article A CASE survey on alumni relations programmes outside of North America reveals that frequent communications via e-newsletters and alumni magazines as well as more holiday excursions and personal-interest events can increase the number of donors for these institutions.

Graduates Rank Email as Most Effective Communications Tool
Article College and university alumni believe email is the most effective way for their alma maters to communicate with them, according to the results of a survey exploring donor motivation as well as the communications and philanthropic preferences of graduates.

CASE Survey Reveals Most Successful Alumni Relations Services, Activities
Article A new CASE survey on alumni relations programs outside of North America reveals the critical need for email addresses and frequent communications via e-newsletters and magazines to grow the number of donors and volunteers. Time is also a key factor.

Advice for Small Alumni Shops: Keep it Simple and Personal
Article Small schools can do little things to communicate with alumni that will have a big impact, according to a speaker at the CASE District III conference held Feb. 21-24 in Tampa, Fla.