Carleton University: Silver Medal
Best Practice During a period of fiscal restraint in 2001/2002, Carleton University's Office of Advancement stopped mailing the university magazine to its 1,800 international alumni. The result was devastating. Alumni complained that they felt disconnected, and the university lost contact with many of them. In February 2004, Carleton launched a successful online contest called "A Ringing Endorsement" that helped international alumni reconnect with alma mater, inspired goodwill and alumni pride, and helped the university collect updated contact information from many overseas graduates.