Introduction to Institutional Advancement
Product This webinar discusses the basics of institutional advancement and the interdependent roles of advancement services, alumni relations, communications and marketing and fundraising. This multimedia file is a recording of a webinar presented April 23, 2013.

Small Shop, Big Results: Rebuilding Your Community College Alumni Program
Product This webinar looks at how Morrisville State College, a predominantly two-year institution in upstate New York, successfully retooled its alumni program and realized new levels of alumni engagement. Participants learn how Morrisville transitioned its alumni efforts and what the college has accomplished. This multimedia file is a recording of a webinar presented Dec. 11, 2012.

Alumni Centric: Rethinking Your Alumni Relations Program
Product This webinar will explore the ways in which alumni professionals can think about alumni engagement from the perspective of the alumni, rather from that of the institution or alumni association. During this webinar, participants explore new ways to think about alumni engagement and learn how to think about alumni from their perspective. This multimedia file is a recording of a webinar presented March 21, 2013.

Introduction to Alumni Relations
Product This webinar takes a basic look at what alumni relations has been all about for centuries and, more important, what you need to know about the profession—and your job—today and into the future. This multimedia file is a recording of a webinar presented Nov. 20, 2012.

Alumni Relations: A Newcomer's Guide to Success_PDF
Product This book offers a thorough look at alumni relations: admission programs; clubs and chapters; board and volunteer management; homecoming; marketing and merchandising; membership programs; reunions; student alumni associations; young alumni programming; alumni records; continuing education offerings. Includes a guide to career growth.

Turning Community College Alumni into Donors
Product During this webinar, participants learn how the Community College of Baltimore County's systematic approach to data cleanup, communications and mailing with its alumni yielded an 89 percent increase in alumni giving in one year. This multimedia file is a recording of a webinar originally presented March 13, 2012.

Necessity of Developing a Community College Alumni Relations Program
Product As community colleges are increasingly looking to alumni for support in their fundraising efforts, their need for a solid alumni relations office is becoming obvious. During this webinar, participants will hear how a school, which is only a few years into building their alumni relations programs, has expanded its database and email contacts. Includes practical ideas and some low-cost and no-cost tips that can be implemented, regardless of staff size. This multimedia file is a recording of a webinar originally presented Dec. 13, 2011. It is part 3 of a three-part Community College Webinar series.

Alumni Relations: A Newcomer's Guide to Success, 2nd edition
Product More than 30 seasoned experts provide an overview of alumni relations. Topics include managing volunteers, capitalizing on campaigns, building a relationship with athletics, strategic planning, budgeting, young alumni programming, clubs and chapters, homecoming, reunions, career services, lifelong learning, dues, affinity groups, marketing and merchandising, international programming, small shops and benchmarking.

Lessons Learned in Transforming Alumni Relations
Product This webinar looks at how Rutgers University transformed its alumni relations program and the challenges that went along with the changes. Speakers share best practices learned through the process regarding communication, funding, interaction with alumni and working with university partners. This multimedia file is a recording of a webinar originally presented Oct. 22, 2009.

Alumni Administration
Product Selected chapters from the Handbook of Institutional Advancement (3rd ed.) cover key topics related to alumni administration: board relations; alumni involvement in fundraising; communications; program funding and legal issues. Also discusses how to structure alumni association board reporting relationships, recruit board members, define board positions, outline responsibilities and communicate effectively with a board.

Handbook of Institutional Advancement
Product Edited by CASE President Emeritus Peter McE. Buchanan, with contributions from 97 other advancement professionals, this essential reference book includes information about all aspects of advancement--alumni relations, communications, marketing, fundraising, advancement services--as well as chapters on advancement at community colleges, independent schools and academic medical centers. The book includes resource lists and a comprehensive index.

Alumni Relations: Launching Your Program
Product This guide to starting your first alumni relations program gives a brief overview of planning and organization; establishing a budget; staffing your office; maintaining records; communications; and establishing services, events, and activities.