CURRENTS Article The consensus among alumni directors is that graduates, especially young alumni, have expectations of goods and services from their alma maters that have dramatically increased in the past decade. With the tides of entitlement showing no sign of ebbing, alumni relations professionals must find ways to serve—or at least peacefully coexist with—this alumni population and its increasing demands. Several alumni leaders offer ideas on how to do just that.
So Which Is It: Alumni or Alumnae?
CURRENTS Article A Boston University alumni staffer designed a graphic that helps people figure out how to use the right form of the word alumni in different situations.
CURRENTS Article What is the return on every dollar spent on advancement? CASE surveyed 120 institutions for a benchmarking study on advancement investments and return.
Tied but Not Bound
CURRENTS Article Alumni leaders who have worked for their alma mater and another institution (or two) offer insight on both experiences.
Odds and Ends: Freakon 101
CURRENTS Article Stephen J. Dubner, co-author of the best-selling Freakonomics books, reflects on the success of the series and its offshoots, economics, his undergraduate and graduate school experiences, and the elementary school teacher who helped him earn his first national byline.
Ringing in the Centennial
CURRENTS Article East Tennessee State University celebrates its centennial year by recognizing its oldest living alumna, 114-year-old Besse Brown Cooper of Georgia, who also happens to be the world's oldest living person. Mrs. Cooper and her family donated memorabilia to the university from her time on campus, including the class ring she had worn for more than 90 years, and the university reciprocated by giving a gift to Mrs. Cooper and bestowing awards upon her.
CURRENTS Article 教育促进与支持委员会总裁李彬与您分享校友联系中十个最大的常见错误。
President's Perspective: Overcoming the Undervaluing of Alumni Relations
CURRENTS Article John Lippincott, president of CASE, shares his list of 10 common mistakes in the field of alumni relations.
Connecting with Commuters
CURRENTS Article With decreased government funding for higher education the world over, many public two- and four-year commuter institutions are paying more attention to fundraising, which means reconnecting with alumni and building relationships. Since commuter schools are not likely to have much success with traditional alumni programming such as homecomings, class reunions, and tailgate parties, these institutions are finding other ways to engage former students and foster a sense of community.
CURRENTS Article Transient populations, cultural diversity, language barriers, competing loyalties, and geographic separation are just some of the challenges international schools face in communicating with their alumni. This article explores how international school alumni programs can develop a sense of community with far-flung alumni.
First in Class
CURRENTS Article This story presents profiles of eight Grand Gold winners of the 2009 Circle of Excellence awards.
CURRENTS Article What can alumni relations professionals learn from their corporate cousins?
CURRENTS Article Some small-shop alumni officers hear about what larger institutions are doing and then adapt those ideas to their own budgetary and manpower scale. When this works out, small shops prove their creativity and that innovative programming is not only the province of the large and well-funded.
CURRENTS Article Most independent school alumni associations are forced to be creative with their limited resources. One alumni director from an independent school encourages her colleagues to focus on easy, low-cost ways to keep alumni and parents involved.
The Advancement Myths of Community Colleges
CURRENTS Article This article shows how community college advancement is busting the myths about poor fundraising results, lack of alumni loyalty, and negative public perceptions. The reality is that development at two-year institutions is becoming more sophisticated and successful, alumni do stay engaged with their two-year alma maters, and the community college brand is coming into its own.
A Road to Be Taken
CURRENTS Article Michael Wall, director of alumni relations at Anoka-Ramsey Community College, discusses how alumni relations at communities colleges is not only possible but critical.
Advance Work: View from the Top
CURRENTS Article Emory University's alumni association decided to conduct a survey--not of its members but of the university's senior administrators.
AdvanceWork: Underdogs No More
CURRENTS Article Keeping alumni of private primary and secondary schools connected to their alma maters can be difficult in the face of competing loyalties to their high schools, colleges, and universities. Annmarie M. Wilmeth, former director of development at Browne Academy, and Maggie Szymanek, director of development and publications at Burgundy Farm Country Day School, spoke about this issue at the 2004 CASE/NAIS independent schools conference, where they offered several tips for increasing alumni loyalty.
AdvanceWork: Alumni Relations Gains Ink
CURRENTS Article A recent jump in mainstream media coverage of alumni relations is primarily related to affirmative action and legacy controversies. Alumni officers can prepare to meet the press by investing in media training.
Connecting with the CEO
CURRENTS Article Alumni executives can energize their partnerships with their chief campus administrator by recognizing the CEO’s role in alumni relations, respecting the CEO’s time and position, and understanding their responsibilities to enhance the CEO’s effectiveness.
Rethinking Our Craft
CURRENTS Article Stone, former president of the Stanford Alumni Association, describes the multiyear process that led to the merger of the alumni association into the university, in sharp contrast to the association’s century-old tradition of independence. His key points: (1) Institutions must “own” their alumni relations responsibilities, and (2) alumni relations requires an entire institution’s commitment to lifelong relationships. Stone also offers advice to alumni relations officers on their role and responsibilities.
Spreading The Good Word
CURRENTS Article The article presents a history of the alumni relations profession and examines its current status, along with the challenges for alumni officers, around the world.
What's That Up Ahead?
CURRENTS Article What do alumni professionals foresee in the next ten years?