CASE Guidelines for Alumni Relations Professionals on Establishing Vendor Relationships
The CASE Commission on Alumni Relations approved these guidelines in April 2008. They guide member institutions' relationships with vendors that provide alumni programs and services.

Management Checklist for Alumni Relations
The CASE Management Checklist for Alumni Relations is intended to help alumni managers conduct internal self-assessments of information and programs. The checklist may be useful to both new and experienced managers as they assess their programs and may also be helpful in staff and board training and orientation. It is intended to be inclusive but not exhaustive, and not all items may apply to every institution.

Principles of Practice for Alumni Relations Professionals at Educational Institutions
These principles of practice were adopted by the CASE Board of Trustees in March 2005.

Conference for Community College Advancement
Conference Join colleagues from throughout North America for the inaugural Conference for Community College Advancement. This special conference will bring together professionals from all areas of advancement at community colleges, including fundraising, alumni relations, marketing and communications, and government relations.

SUMMIT for Leaders in Advancement
Conference Summit for leaders in Advancement is the annual meeting exclusively for Senior-level higher education advancement professionals.

Turning Community College Alumni into Donors
Product During this webinar, participants learn how the Community College of Baltimore County's systematic approach to data cleanup, communications and mailing with its alumni yielded an 89 percent increase in alumni giving in one year. This multimedia file is a recording of an Online Speaker Series webinar originally presented March 13, 2012.

Confidence, Communications and Managing Internal Politics
Conference CASE Europe's half-day workshop on improving confidence and communications for advancement professionals.

Expert Forum: Major Gifts
Conference Expert forum for senior practitioners who specialise in major gifts.

Alumni Relations Masterclass
Conference A one-day seminar on improving and growing alumni relations programme for experienced practitioners

CASE Europe Annual Conference 2012
Conference The CASE Europe Annual Conference 2012 will be held in Birmingham, UK. CASE Europe's annual meeting of alumni relations, communications, development, fundraising and marketing professionals for three days of professional development, networking and presentation of the CASE Circle of Excellence Awards.

Expert Forum: Campaigns
Conference Have you already planned large campaigns at a strategic level? Then join us for this high-level forum. An expert guest speaker and group of colleagues will ensure the best possible high-level strategic learning experience on campaigns.

Tied but Not Bound
CURRENTS Article Alumni leaders who have worked for their alma mater and another institution (or two) offer insight on both experiences.

Congreso CASE América Latina 2012
Conference Próximo congreso CASE América Latina que se llevará a cabo en el ITAM los días 7, 8 y 9 de marzo en donde varios profesionales de desarrollo institucional asistirán a aprender las nuevas tendencias del desarrollo institucional.

Necessity of Developing a Community College Alumni Relations Program
Product As community colleges are increasingly looking to alumni for support in their fundraising efforts, their need for a solid alumni relations office is becoming obvious. During this webinar, participants will hear how a school, which is only a few years into building their alumni relations programs, has expanded its database and email contacts. Includes practical ideas and some low-cost and no-cost tips that can be implemented, regardless of staff size. This multimedia file is a recording of an Online Speaker Series webinar originally presented Dec. 13, 2011. It is part 3 of a three-part Community College Webinar series.

Master Class: Volunteer Relations and Management co-organised with Social Service Training Institute
Conference This masterclass will a) review the groundwork for starting a volunteer relations program, b) share best practices for recruitment, training and retention of volunteers at all levels of influence, c) provide examples of lessons learned with volunteers and informative case studies, and d) share "volunteer viewpoints" in a closing moderated panel featuring volunteers from Singapore.

Odds and Ends: Freakon 101
CURRENTS Article Stephen J. Dubner, co-author of the best-selling Freakonomics books, reflects on the success of the series and its offshoots, economics, his undergraduate and graduate school experiences, and the elementary school teacher who helped him earn his first national byline.

Ringing in the Centennial
CURRENTS Article East Tennessee State University celebrates its centennial year by recognizing its oldest living alumna, 114-year-old Besse Brown Cooper of Georgia, who also happens to be the world's oldest living person. Mrs. Cooper and her family donated memorabilia to the university from her time on campus, including the class ring she had worn for more than 90 years, and the university reciprocated by giving a gift to Mrs. Cooper and bestowing awards upon her.

CASE Survey Reveals Most Successful Alumni Relations Services, Activities
BriefCASE Article A new CASE survey on alumni relations programs outside of North America reveals the critical need for email addresses and frequent communications via e-newsletters and magazines to grow the number of donors and volunteers. Time is also a key factor.

District IV Conference
Conference Join the Journey, be DrIVen and get to CASE 2012. ONE DAY FAST TRACKS TWO DAY POWER TRACKS Over 100 different sessions, 2 special events, daily keynote addresses, structured networking events and a new Awards format.

District VIII Conference
Conference Conference details coming soon!

District III Conference
Conference Conference details coming soon!

总裁之见：克服对校友联系的低估
CURRENTS Article 教育促进与支持委员会总裁李彬与您分享校友联系中十个最大的常见错误。

Preconference Workshop: Social Media 101
Conference Technology is dramatically altering how higher education professionals—and a multitude of others—communicate about our institutions. This conference offers best practices for managing online reputations while detailing concrete steps to engage prospective students and maintain strong ties with alumni.

Workshop for Newcomers in Alumni Relations
Conference This workshop is your introduction to the field of alumni relations. This survey of engagement strategies, communication tools and event fundamentals will set the foundation for your continuing professional development.

Institute for Senior Alumni Relations Professionals
Conference Senior professionals address horizon issues and lead discussions about the new challenges facing alumni relations in this annual conference. Your opportunity to tap into current trends and best practices, the institute assumes significant experience in alumni relations and ability to impact highest-level decision making.

President's Perspective: Overcoming the Undervaluing of Alumni Relations
CURRENTS Article John Lippincott, president of CASE, shares his list of 10 common mistakes in the field of alumni relations.

Connecting with Commuters
CURRENTS Article With decreased government funding for higher education the world over, many public two- and four-year commuter institutions are paying more attention to fundraising, which means reconnecting with alumni and building relationships. Since commuter schools are not likely to have much success with traditional alumni programming such as homecomings, class reunions, and tailgate parties, these institutions are finding other ways to engage former students and foster a sense of community.

SUMMIT
Conference SUMMIT 2012 Washington D.C. Home

Long-Distance Connection
CURRENTS Article Transient populations, cultural diversity, language barriers, competing loyalties, and geographic separation are just some of the challenges international schools face in communicating with their alumni. This article explores how international school alumni programs can develop a sense of community with far-flung alumni.

CASE Europe, Partners Release Results of Two-Year Alumni Relations Project
BriefCASE Article CASE Europe and other members of the "Alumni go Europe" partnership have released a report on the results of a two-year project to strengthen and enhance alumni relations programmes at European universities.

Turning Community College Alumni into Donors
Online Seminar The director of development and alumni relations at the Community College of Baltimore County shares the activities she guarantees will turn alumni into donors.

Summer Institute in Alumni Relations
Conference CASE's flagship training programs are for newcomers or other professionals who want to hit the books and revisit the basics. For five days this summer, you'll review the essentials of your discipline and hear from leaders in the field who will bring a wealth of knowledge to the classroom.

Alumni Relations: A Newcomer's Guide to Success, 2nd edition
Product More than 30 seasoned experts provide an overview of alumni relations. Topics include managing volunteers, capitalizing on campaigns, building a relationship with athletics, strategic planning, budgeting, young alumni programming, clubs and chapters, homecoming, reunions, career services, lifelong learning, dues, affinity groups, marketing and merchandising, international programming, small shops and benchmarking.

First in Class
CURRENTS Article This story presents profiles of eight Grand Gold winners of the 2009 Circle of Excellence awards.

Lessons Learned in Transforming Alumni Relations
Product This webinar looks at how Rutgers University transformed its alumni relations program and the challenges that went along with the changes. Speakers share best practices learned through the process regarding communication, funding, interaction with alumni and working with university partners. This multimedia file is a recording of an Online Speaker Series webinar originally presented Oct. 22, 2009.

Alumni Relations Package
Product This product includes the both editions of John Feudo's Alumni Relations: A Newcomer’s Guide to Success. The second edition is a complete revision of the first edition.

Summer Institutes
Conference Looking for the right training opportunity? CASE’s Summer Institutes are unique learning experiences for advancement newcomers. These five-day Institutes will provide you with the foundation you need to further your career in advancement.

Summer Institutes
Conference Looking for the right training opportunity? CASE’s Summer Institutes are unique learning experiences for advancement newcomers. These five-day Institutes will provide you with the foundation you need to further your career in advancement.

Asia-Pacific Institute in Alumni Relations
Conference Advancing alumni relations across Asia Pacific by focusing on innovative programmes, emerging trends and new priorities in alumni relations will be the thrust of the Alumni Relations Institute.

CASE Asia-Pacific Advancement Conference 2012
Conference The annual CASE Asia-Pacific Advancement Conference (APAC) is the melting pot for professionals in development, fundraising, alumni relations, marketing and communications.

Alumni Relations Best Practice in Europe
With the funding support of Grundtvig, part of the European Commission's Lifelong Learning Programme, CASE Europe has been taking part in a project to enhance best practice in alumni relations within Europe.

Natural Attraction
CURRENTS Article What can alumni relations professionals learn from their corporate cousins?

Building and Growing Your Community College Alumni Program
Product This webinar talks about techniques that can help move an alumni program forward and build brand loyalty. Looks at best practices from a community college that has been involved in alumni programming for more than 20 years. This multimedia file is a recording of an Online Speaker Series webinar originally presented Sept. 25, 2008.

Take-Away Idea
CURRENTS Article Some small-shop alumni officers hear about what larger institutions are doing and then adapt those ideas to their own budgetary and manpower scale. When this works out, small shops prove their creativity and that innovative programming is not only the province of the large and well-funded.

Simplicity Soars
CURRENTS Article Most independent school alumni associations are forced to be creative with their limited resources. One alumni director from an independent school encourages her colleagues to focus on easy, low-cost ways to keep alumni and parents involved.

The Advancement Myths of Community Colleges
CURRENTS Article This article shows how community college advancement is busting the myths about poor fundraising results, lack of alumni loyalty, and negative public perceptions. The reality is that development at two-year institutions is becoming more sophisticated and successful, alumni do stay engaged with their two-year alma maters, and the community college brand is coming into its own.

A Road to Be Taken
CURRENTS Article Michael Wall, director of alumni relations at Anoka-Ramsey Community College, discusses how alumni relations at communities colleges is not only possible but critical.

Keep Your Alumni Close
Product This product is a bundle of three recorded 90-minute Online Speaker Series seminars focused on engaging alumni and keeping them engaged.

Advance Work: View from the Top
CURRENTS Article Emory University's alumni association decided to conduct a survey--not of its members but of the university's senior administrators.

AdvanceWork: Underdogs No More
CURRENTS Article Keeping alumni of private primary and secondary schools connected to their alma maters can be difficult in the face of competing loyalties to their high schools, colleges, and universities. Annmarie M. Wilmeth, former director of development at Browne Academy, and Maggie Szymanek, director of development and publications at Burgundy Farm Country Day School, spoke about this issue at the 2004 CASE/NAIS independent schools conference, where they offered several tips for increasing alumni loyalty.

Alumni Administration
Product Selected chapters from the Handbook of Institutional Advancement (3rd ed.) cover key topics related to alumni administration: board relations; alumni involvement in fundraising; communications; program funding and legal issues. Also discusses how to structure alumni association board reporting relationships, recruit board members, define board positions, outline responsibilities and communicate effectively with a board.

AdvanceWork: Alumni Relations Gains Ink
CURRENTS Article A recent jump in mainstream media coverage of alumni relations is primarily related to affirmative action and legacy controversies. Alumni officers can prepare to meet the press by investing in media training.

Connecting with the CEO
CURRENTS Article Alumni executives can energize their partnerships with their chief campus administrator by recognizing the CEO’s role in alumni relations, respecting the CEO’s time and position, and understanding their responsibilities to enhance the CEO’s effectiveness.

Rethinking Our Craft
CURRENTS Article Stone, former president of the Stanford Alumni Association, describes the multiyear process that led to the merger of the alumni association into the university, in sharp contrast to the association’s century-old tradition of independence. His key points: (1) Institutions must “own” their alumni relations responsibilities, and (2) alumni relations requires an entire institution’s commitment to lifelong relationships. Stone also offers advice to alumni relations officers on their role and responsibilities.

Spreading The Good Word
CURRENTS Article The article presents a history of the alumni relations profession and examines its current status, along with the challenges for alumni officers, around the world.

Handbook of Institutional Advancement
Product Edited by CASE President Emeritus Peter McE. Buchanan, with contributions from 97 other advancement professionals, this essential reference book includes information about all aspects of advancement--alumni relations, communications, marketing, fundraising, advancement services--as well as chapters on advancement at community colleges, independent schools and academic medical centers. The book includes resource lists and a comprehensive index.

Alumni Relations: A Newcomer's Guide to Success
Product This book offers a thorough look at alumni relations: admission programs; clubs and chapters; board and volunteer management; homecoming; marketing and merchandising; membership programs; reunions; student alumni associations; young alumni programming; alumni records; continuing education offerings. Includes a guide to career growth.

What's That Up Ahead?
CURRENTS Article What do alumni professionals foresee in the next ten years?

Alumni Relations: Launching Your Program
Product This guide to starting your first alumni relations program gives a brief overview of planning and organization; establishing a budget; staffing your office; maintaining records; communications; and establishing services, events, and activities.