Celebrating the Past, Present and Future of Alumni Relations
In 2013, CASE marks the 100th anniversary of the founding of the Association of Alumni Secretaries with programs, articles and events celebrating the past, present and future of alumni relations.

CASE Guidelines for Alumni Relations Professionals on Establishing Vendor Relationships
The CASE Commission on Alumni Relations approved these guidelines in April 2008. They guide member institutions' relationships with vendors that provide alumni programs and services.

Management Checklist for Alumni Relations
The CASE Management Checklist for Alumni Relations is intended to help alumni managers conduct internal self-assessments of information and programs. The checklist may be useful to both new and experienced managers as they assess their programs and may also be helpful in staff and board training and orientation. It is intended to be inclusive but not exhaustive, and not all items may apply to every institution.

Principles of Practice for Alumni Relations Professionals at Educational Institutions
These principles of practice were adopted by the CASE Board of Trustees in March 2005.

So Which Is It: Alumni or Alumnae?
CURRENTS Article A Boston University alumni staffer designed a graphic that helps people figure out how to use the right form of the word alumni in different situations.

Master Class: Alumni Fundraising 校友筹募培训班（华语）
Conference 这培训课程将以普通话授课，传递如何采取切实可行的方案促进校友与母校之间的联系和基金筹募。

CASE Asia-Pacific Webinar: Engaging Students in the Alumni and Major Gift Strategies
Online Seminar This webinar explores innovative and cost-cutting ways to incorporate students into various advancement efforts. Participants hear about cutting-edge models of student-alumni and student-donor interaction.

Master Class: Fundamentals of Alumni Relations
Conference The role of the alumni relations professional is multidimensional and multifunctional. From planning anniversary celebrations, to engaging alumni using social media, from managing volunteers to analysing alumni engagement data and much more! This one-day master class will set the foundation for your continuing professional development.

Best Practices in Volunteer Engagement
Conference A one-day master class on engaging volunteers and groups

District VII Workshop: CASE Utah
Conference Plan now to join your colleagues from across the state. Keynote address by former senator Bob Bennett; social media discussion with social media managers from Utah schools; breakout sessions in alumni relations, communications, and philanthropy; great networking opportunities.

Rebuilding an Alumni Program
Article Morrisville State College, a predominately two-year institution in rural upstate New York, recently rebooted its alumni program and outreach philosophy on campus, garnering more than 300 new donors in a year.

The State of Community College Alumni Relations
Article A recent national survey reveals that most alumni relations programs at community colleges are nascent, remain small in scope and have budgets that are spread thin. However, the survey also reveals that community colleges are adopting several best practices that have led to early successes.

Asia-Pacific Institute for Senior Alumni Relations Professionals
Conference The inaugural, biennial CASE Asia-Pacific Institute for Senior Alumni Relations Professionals is the ideal platform for senior-level alumni relations professionals to discuss pertinent issues in alumni relations and establish an international network of peers.

Introduction to Institutional Advancement
Product This webinar discusses the basics of institutional advancement and the interdependent roles of advancement services, alumni relations, communications and marketing and fundraising. This multimedia file is a recording of a webinar presented April 23, 2013.

Small Shop, Big Results: Rebuilding Your Community College Alumni Program
Product This webinar looks at how Morrisville State College, a predominantly two-year institution in upstate New York, successfully retooled its alumni program and realized new levels of alumni engagement. Participants learn how Morrisville transitioned its alumni efforts and what the college has accomplished. This multimedia file is a recording of a webinar presented Dec. 11, 2012.

Alumni Centric: Rethinking Your Alumni Relations Program
Product This webinar will explore the ways in which alumni professionals can think about alumni engagement from the perspective of the alumni, rather from that of the institution or alumni association. During this webinar, participants explore new ways to think about alumni engagement and learn how to think about alumni from their perspective. This multimedia file is a recording of a webinar presented March 21, 2013.

Introduction to Alumni Relations
Product This webinar takes a basic look at what alumni relations has been all about for centuries and, more important, what you need to know about the profession—and your job—today and into the future. This multimedia file is a recording of a webinar presented Nov. 20, 2012.

CASE Europe Annual Conference 2013
Conference The CASE Europe Annual Conference 2013 will be held in Manchester, UK. The conference is CASE Europe's annual meeting of alumni relations, communications, development, fundraising and marketing professionals and features three days of professional development and networking as well as a presentation of the CASE Circle of Excellence Awards.

New Survey Explores Role of Technology in Fundraising, Alumni Relations
Article Fundraisers and alumni relations practitioners believe advancement-enabling technology, such as events management software, is central to meeting their goals but say a lack of staff prevents them from using technology more effectively. That’s according to a recent survey of advancement practitioners.

Understanding Culture, Values Critical for Success in Asia-Pacific
Article A CASE faculty member says effective alumni relations strategies in the Asia-Pacific region are contingent upon local culture and context.

Alumni Relations: A Newcomer's Guide to Success_PDF
Product This book offers a thorough look at alumni relations: admission programs; clubs and chapters; board and volunteer management; homecoming; marketing and merchandising; membership programs; reunions; student alumni associations; young alumni programming; alumni records; continuing education offerings. Includes a guide to career growth.

What Does "Successful" Alumni Relations Look Like?
Report A March 2012 analysis of data from the 2011 International CASE Alumni Relations Survey builds a statistical picture of which alumni services and activities are associated with greater success.

Taking AIMS
CURRENTS Article What is the return on every dollar spent on advancement? CASE surveyed 120 institutions for a benchmarking study on advancement investments and return.

Experts Share AR Strategies for Success in Today’s “New World”
Article Most alumni relations professionals can tell you that generational dynamics, shifting affinities and social networks have all impacted the field. But how can practitioners take those observations and put them into practice? Two experts in the field tackled this question at the recent District I and II conference in New York.

Conference for Community College Advancement
Conference Join colleagues from throughout North America for the Conference for Community College Advancement. This special conference will bring together professionals from all areas of advancement at community colleges, including fundraising, alumni relations, marketing and communications, and government relations.

Summit for Leaders in Advancement
Conference This annual meeting of senior-level higher education advancement professionals offers a unique chance to come together to engage in meaningful discussion about the issues affecting the future of advancement. The Summit provides access to the insider perspectives on such timely topics as public perception of higher education, internationalization and leadership. These experts will share their vision of the future and offer insight for untangling the challenges now facing our institutions.

What's Going On? A Few Great Crisis Communications Sites
Report,  Article This post from the CASE Social Media blog presents a few examples of university crisis communications pages.

Turning Community College Alumni into Donors
Product During this webinar, participants learn how the Community College of Baltimore County's systematic approach to data cleanup, communications and mailing with its alumni yielded an 89 percent increase in alumni giving in one year. This multimedia file is a recording of a webinar originally presented March 13, 2012.

Tied but Not Bound
CURRENTS Article Alumni leaders who have worked for their alma mater and another institution (or two) offer insight on both experiences.

Necessity of Developing a Community College Alumni Relations Program
Product As community colleges are increasingly looking to alumni for support in their fundraising efforts, their need for a solid alumni relations office is becoming obvious. During this webinar, participants will hear how a school, which is only a few years into building their alumni relations programs, has expanded its database and email contacts. Includes practical ideas and some low-cost and no-cost tips that can be implemented, regardless of staff size. This multimedia file is a recording of a webinar originally presented Dec. 13, 2011. It is part 3 of a three-part Community College Webinar series.

Introduction to Institutional Advancement
Online Seminar Learn the overall guiding principles of institutional advancement. These include fundraising, alumni relations, advancement services and communications and marketing.

Odds and Ends: Freakon 101
CURRENTS Article Stephen J. Dubner, co-author of the best-selling Freakonomics books, reflects on the success of the series and its offshoots, economics, his undergraduate and graduate school experiences, and the elementary school teacher who helped him earn his first national byline.

Ringing in the Centennial
CURRENTS Article East Tennessee State University celebrates its centennial year by recognizing its oldest living alumna, 114-year-old Besse Brown Cooper of Georgia, who also happens to be the world's oldest living person. Mrs. Cooper and her family donated memorabilia to the university from her time on campus, including the class ring she had worn for more than 90 years, and the university reciprocated by giving a gift to Mrs. Cooper and bestowing awards upon her.

CASE Survey Reveals Most Successful Alumni Relations Services, Activities
Article A new CASE survey on alumni relations programs outside of North America reveals the critical need for email addresses and frequent communications via e-newsletters and magazines to grow the number of donors and volunteers. Time is also a key factor.

总裁之见：克服对校友联系的低估
CURRENTS Article 教育促进与支持委员会总裁李彬与您分享校友联系中十个最大的常见错误。

Institute for Senior Alumni Relations Professionals
Conference Senior professionals address horizon issues and lead discussions about the new challenges facing alumni relations in this annual conference. Your opportunity to tap into current trends and best practices, the institute assumes significant experience in alumni relations and ability to impact highest-level decision making.

President's Perspective: Overcoming the Undervaluing of Alumni Relations
CURRENTS Article John Lippincott, president of CASE, shares his list of 10 common mistakes in the field of alumni relations.

Connecting with Commuters
CURRENTS Article With decreased government funding for higher education the world over, many public two- and four-year commuter institutions are paying more attention to fundraising, which means reconnecting with alumni and building relationships. Since commuter schools are not likely to have much success with traditional alumni programming such as homecomings, class reunions, and tailgate parties, these institutions are finding other ways to engage former students and foster a sense of community.

Long-Distance Connection
CURRENTS Article Transient populations, cultural diversity, language barriers, competing loyalties, and geographic separation are just some of the challenges international schools face in communicating with their alumni. This article explores how international school alumni programs can develop a sense of community with far-flung alumni.

CASE Europe, Partners Release Results of Two-Year Alumni Relations Project
Article CASE Europe and other members of the "Alumni go Europe" partnership have released a report on the results of a two-year project to strengthen and enhance alumni relations programmes at European universities.

Summer Institute in Alumni Relations
Conference CASE's flagship training programs are for newcomers or other professionals who want to hit the books and revisit the basics. For five days this summer, you'll review the essentials of your discipline and hear from leaders in the field who will bring a wealth of knowledge to the classroom.

Alumni Relations: A Newcomer's Guide to Success, 2nd edition
Product More than 30 seasoned experts provide an overview of alumni relations. Topics include managing volunteers, capitalizing on campaigns, building a relationship with athletics, strategic planning, budgeting, young alumni programming, clubs and chapters, homecoming, reunions, career services, lifelong learning, dues, affinity groups, marketing and merchandising, international programming, small shops and benchmarking.

First in Class
CURRENTS Article This story presents profiles of eight Grand Gold winners of the 2009 Circle of Excellence awards.

Lessons Learned in Transforming Alumni Relations
Product This webinar looks at how Rutgers University transformed its alumni relations program and the challenges that went along with the changes. Speakers share best practices learned through the process regarding communication, funding, interaction with alumni and working with university partners. This multimedia file is a recording of a webinar originally presented Oct. 22, 2009.

Alumni Relations Best Practice in Europe
With the funding support of Grundtvig, part of the European Commission's Lifelong Learning Programme, CASE Europe has been taking part in a project to enhance best practice in alumni relations within Europe.

Natural Attraction
CURRENTS Article What can alumni relations professionals learn from their corporate cousins?

Take-Away Idea
CURRENTS Article Some small-shop alumni officers hear about what larger institutions are doing and then adapt those ideas to their own budgetary and manpower scale. When this works out, small shops prove their creativity and that innovative programming is not only the province of the large and well-funded.

Simplicity Soars
CURRENTS Article Most independent school alumni associations are forced to be creative with their limited resources. One alumni director from an independent school encourages her colleagues to focus on easy, low-cost ways to keep alumni and parents involved.

The Advancement Myths of Community Colleges
CURRENTS Article This article shows how community college advancement is busting the myths about poor fundraising results, lack of alumni loyalty, and negative public perceptions. The reality is that development at two-year institutions is becoming more sophisticated and successful, alumni do stay engaged with their two-year alma maters, and the community college brand is coming into its own.

A Road to Be Taken
CURRENTS Article Michael Wall, director of alumni relations at Anoka-Ramsey Community College, discusses how alumni relations at communities colleges is not only possible but critical.

Advance Work: View from the Top
CURRENTS Article Emory University's alumni association decided to conduct a survey--not of its members but of the university's senior administrators.

AdvanceWork: Underdogs No More
CURRENTS Article Keeping alumni of private primary and secondary schools connected to their alma maters can be difficult in the face of competing loyalties to their high schools, colleges, and universities. Annmarie M. Wilmeth, former director of development at Browne Academy, and Maggie Szymanek, director of development and publications at Burgundy Farm Country Day School, spoke about this issue at the 2004 CASE/NAIS independent schools conference, where they offered several tips for increasing alumni loyalty.

Alumni Administration
Product Selected chapters from the Handbook of Institutional Advancement (3rd ed.) cover key topics related to alumni administration: board relations; alumni involvement in fundraising; communications; program funding and legal issues. Also discusses how to structure alumni association board reporting relationships, recruit board members, define board positions, outline responsibilities and communicate effectively with a board.

AdvanceWork: Alumni Relations Gains Ink
CURRENTS Article A recent jump in mainstream media coverage of alumni relations is primarily related to affirmative action and legacy controversies. Alumni officers can prepare to meet the press by investing in media training.

Connecting with the CEO
CURRENTS Article Alumni executives can energize their partnerships with their chief campus administrator by recognizing the CEO’s role in alumni relations, respecting the CEO’s time and position, and understanding their responsibilities to enhance the CEO’s effectiveness.

Rethinking Our Craft
CURRENTS Article Stone, former president of the Stanford Alumni Association, describes the multiyear process that led to the merger of the alumni association into the university, in sharp contrast to the association’s century-old tradition of independence. His key points: (1) Institutions must “own” their alumni relations responsibilities, and (2) alumni relations requires an entire institution’s commitment to lifelong relationships. Stone also offers advice to alumni relations officers on their role and responsibilities.

Spreading The Good Word
CURRENTS Article The article presents a history of the alumni relations profession and examines its current status, along with the challenges for alumni officers, around the world.

Handbook of Institutional Advancement
Product Edited by CASE President Emeritus Peter McE. Buchanan, with contributions from 97 other advancement professionals, this essential reference book includes information about all aspects of advancement--alumni relations, communications, marketing, fundraising, advancement services--as well as chapters on advancement at community colleges, independent schools and academic medical centers. The book includes resource lists and a comprehensive index.

What's That Up Ahead?
CURRENTS Article What do alumni professionals foresee in the next ten years?

Alumni Relations: Launching Your Program
Product This guide to starting your first alumni relations program gives a brief overview of planning and organization; establishing a budget; staffing your office; maintaining records; communications; and establishing services, events, and activities.