Lost Alumni
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One Craft, Different Cultures
CURRENTS Article
More alumni directors outside North America are reaching out to their alumni audiences to encourage lifelong relationships with alma mater. However, these alumni directors face unique challenges. In Europe, Latin America, Africa, Asia, and Australia, school and university alumni often don’t have the tradition of giving to alma mater that’s a given in the United States and Canada. The institutions might not have maintained close ties with alumni, and poor record keeping can hinder relationship-building efforts. Some institutions' goals for alumni relations include encouraging continuing education and career networking by alumni as well as fund raising. Campus alumni offices also can become resources for groups of alumni who are more connected to each other than to the institution.
Ultimate Presumption
CURRENTS Article
When should you give up looking for lost alumni who might be deceased? Some campuses draw the line at 50 years after graduation, but others say 65 or even 100 years—and they don't rely solely on the Social Security Death Index for confirmation.