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Browse by Professional Interest
Naming
14 results
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The Naming Opportunities Plan and Donor Stewardship
Academic Impressions
Article
In this August 2012 article, Vincent Duckworth provides insight into why a naming opportunities plan should be a critical part of an overall stewardship effort and one of four pieces to have in place before launching a campaign. Two articles linked from the bottom of the page, "Crafting a Naming Opportunities Plan" and "Naming Opportunities for Athletics: 4 Tips," provide additional information.
Naming
The CASE InfoCenter has compiled a collection of resources about naming.
SampleCollection_Naming
The CASE InfoCenter shares naming policies and naming opportunities.