Advance Work: Repeat Performance
CURRENTS Article The University of North Carolina at Chapel Hill reestablishes the Bell Ringers Society to honor donors.

AdvanceWork: With This Gift, I Thee Wed
CURRENTS Article Maryville College developed the Calvin Duncan Society, named for one of its loyal donors who attended when the college reopened after the Civil War, to encourage class gifts and annual giving. Society members receive silver bookmarks and other gifts when they reach certain milestones, such as five years of continuous participation.

AdvanceWork: What's in a Name?
CURRENTS Article The intricacies of introducing a new top gift club

Outgrowing the Annual Fund
CURRENTS Article Top-level annual donors deserve special attention to maintain their commitment. It’s often best to manage these donors within the annual fund office, but with special cultivation and stewardship methods such as in-person solicitation visits, personal letters, special events, gift clubs, and volunteer opportunities on campus boards or committees. Strategies such as challenge gifts can encourage them to increase their annual donations, and some of them will eventually make major gifts.

Up Where They Belong
CURRENTS Article Donor recognition societies, also called gift clubs, are a time-honored technique for encouraging regular giving, but they require careful administration. To ensure that gift clubs are effective, officials need to determine where to best set club levels, how and when to count gifts, and how to reward donors within legal parameters set by the IRS. The answers to these questions depend on the specific goals the institution is trying to achieve with its club system. A sidebar discusses how to choose gift club names.