Donor-Centered Thank You Letters: Your First Step to the Next Gift
Article In this blog post, Penelope Burk, author of Donor-Centered Fundraising, offers 20 characteristics of great thank you letters based on her research with donors.

Donors Optimistic About 2011 Giving
Article Fundraisers have the power to increase donor retention and gift value by communicating measurable results of giving, reports a new survey on donor giving in North America.

How "Wow!" Experiences Create Lifetime Donors
Kristina Leroux for Network for Good
Article This article presents 10 components of an ideal thank-you letter, and links to a free webinar on the topic of creating great donor experiences.

Effective Storytelling Can Build Support, Increase Giving
Article Good, old-fashioned storytelling makes for compelling copy in educational websites and marketing campaigns and can lead to increased interest and support from targeted audiences. That's according to an expert on communications for nonprofits and a recent presenter of a CASE Online Speaker Series.