How to Write Fundraising Materials That Make More Money
Product This book gives tips on how to write fundraising materials that inspire giving among first-time donors and keep existing donors loyal.

Seeing through a Donor's Eyes
Product This book helps fundraisers write well-reasoned, emotionally satisfying case statements to support all fundraising efforts, not just capital campaigns. The author says that fundraisers must get beyond an insider knowledge of their organizations and see through their donors' eyes in order to create effective fundraising materials.

How to Write Successful Fundraising Letters
Product Revised and updated edition offers explicit instructions for producing powerful fundraising letters. This book will be helpful for those who write fundraising letters for colleges, universities and other nonprofits; for the leadership of nonprofits; and for anyone who wants to be a more effective writer.

How to Write for Development
Product This book covers the basics of writing for fundraising: how to create effective proposals, annual reports, case statement, brochures, annual giving materials, solicitation letters and deferred giving messages.