Introduction to Institutional Advancement
Product This webinar discusses the basics of institutional advancement and the interdependent roles of advancement services, alumni relations, communications and marketing and fundraising. This multimedia file is a recording of a webinar presented April 23, 2013.

Introduction to Advancement Services_with AASP
Product This webinar looks at the functions and processes of advancement services. Participants gain a basic understanding of the areas that make up advancement services and learn how advancement services can drive fundraising efforts. This multimedia file is a recording of a webinar presented March 5, 2013.

Major Gifts in 2011 and Beyond
Product This webinar discusses the new tax environment, which has created immense opportunities for major gifts for capital campaigns, major gifts programs and endowment campaigns. The speaker discusses how organizations can benefit from this situation and help donors increase their giving. This multimedia file is a recording of a webinar originally presented Feb. 17, 2011.

Advancement Services: A Foundation for Fundraising
Product This book is a thorough discussion of advancement services but covers aspects beyond data processing as well: ethics, privacy, prospect research, gift acknowledgment, stewardship, technological applications and reporting.

Handbook of Institutional Advancement
Product Edited by CASE President Emeritus Peter McE. Buchanan, with contributions from 97 other advancement professionals, this essential reference book includes information about all aspects of advancement--alumni relations, communications, marketing, fundraising, advancement services--as well as chapters on advancement at community colleges, independent schools and academic medical centers. The book includes resource lists and a comprehensive index.