Outlook: The Business of Advancement
CURRENTS Article Corporate relations and philanthropic fundraising sit comfortably together as advancement activities. There is a possible risk to advancement offices—and their institutions—that do not embrace this opportunity.

Then and Now
CURRENTS Article Scotland's University of Glasgow embarked upon an ambitious fundraising campaign during the midst of global recession. That was not in 2008, but in the 1870s. More than a century later, the university's experiences offer lessons on fundraising during a fiscal crisis.

Low Water Mark
CURRENTS Article Budget constraints for public higher education have become the norm in virtually every state. This article focuses on the ways in which different systems and institutions are coping, and the role of advancement in the fight to maintain quality.

Incremente sus relaciones
CURRENTS Article El procurador de fondos debe estar enfocado en ver la manera de mejorar e incrementar las relación con sus donantes.

Office Space: Growing Your Relationships
CURRENTS Article Instead of focusing on the bottom line, fundraisers should really be looking at how their relationships have grown.

Advance Work: Recessionary Holding—and Homing—Patterns
CURRENTS Article A survey by the Pew Research Center found that 13 percent of parents of grown children in the United States say that one of their adult sons or daughters moved back home in 2009. The economic downturn has caused recent college grads, as well as adults who have been laid off from their jobs, to move in with their parents.

The Way We Ask Now
CURRENTS Article Frontline fundraisers discuss the highs and lows of trying to raise major gifts during the economic downturn.

Making Lemonade
CURRENTS Article In the current economic climate, alumni associations are taking hard looks at their budgets and making cuts where necessary. However, the recession is an opportunity for alumni associations to create and build alumni loyalty through networking and career services--when they are needed most.

President's Perspective: An Unbeatable Investment
CURRENTS Article By reframing, recalibrating, and redoubling efforts, advancement professionals can meet current economic challenges.

Office Space: Adversity and Opportunity
CURRENTS Article Budget cuts can be tough, but smart changes can improve your advancement operation

Matter of Scale
CURRENTS Article Community colleges are poised to communicate the true value they provide to students and higher education in America.

The Culture of Discovery
CURRENTS Article The challenge for advancement professionals serving research institutions is how to communicate all that is being done for the good of the general public in the labs of academia--and how to make the case for greater governmental and private support.

Education
CURRENTS Article Leaders discuss the value of education to society as a whole and the shift from thinking of education as a tool for individual fulfillment to considering it the primary driver of social and economic progress.

Staying Up in a Down Economy
CURRENTS Article Uncertainty is the only constant in a changing and challenging development landscape.

Closing Remarks: Gloomy Forecasts Are All Wet
CURRENTS Article Anxiety among education leaders is palpable, the author says, due to a roller coaster economy, the threat of international terrorism, rising costs and shrinking budgets, and diminished giving. Should advancement officers worry about the long-term health of their campuses, the profession, and their careers? A review of similar trends over the past 30 years says no. The profession will thrive (campuses need advancement services even more) and he says hard times are always followed by better times.

Seeing the Light
CURRENTS Article An informal online survey of more than 30 development veterans offers strategies for building and sustaining support despite a recession, problems with the stock market and state and federal budgets, and military actions. Advice includes continuing to conduct asks of leadership prospects, emphasizing the value of the institution’s mission, focusing on the most resonant priorities, and promoting creative forms of giving. This article is of interest to campaign and major gift fund raisers.

Crunching Numbers
CURRENTS Article In the face of recession, state and federal budget cuts, and fears of future terrorist attacks and disease promulgation, advancement officers are looking for ways to decrease costs and rethink priorities. These techniques include thinking strategically about budget cuts and staff structures, rethinking travel programs and alumni events, and working to retain good staff. This article is of interest to managers of alumni, development, advancement services, and communications programs as well as chief advancement officers.

Climate Control
CURRENTS Article Experts suggest that the American economic boom is over. Development professionals can prepare for a possible drop in giving by building up internal support for the development operation, increasing research and cultivation efforts, and seeking donors from a variety of economic sectors. Veteran fund-raisers offer advice on when and how to tell campus leaders about fund-raising shortfalls and how to handle budget cuts with minimal damage to the program.