Advancement History & Trends
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Advancing Small Colleges: A Benchmarking Survey Update
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Written for leaders of small- and mid-sized colleges and universities, this benchmarking update is based on a survey of nearly 300 institutions. Chapters focus on the roles of presidents and trustees, fundraising and integrated marketing, operating a successful alumni relations office, enrollment management and advancement trends. It serves as an update and companion to the 2001 book Advancing Small Colleges.
Advancing Small Colleges: Strategies for Success
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Written for small-college leaders, this book is based on a survey of nearly 300 institutions. Chapters focus on the roles of presidents and trustees, fundraising and integrated marketing, operating a successful alumni relations office, enrollment management and advancement trends.
Advancing Higher Education in Uncertain Times
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This book examines fundamental changes coming to colleges, universities and independent schools and suggests what advancement professionals in these institutions must do to deal with the consequences.
New Strategies for Educational Fundraising
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Written by acknowledged authorities in the field, this book addresses the development function, the foundations of educational fundraising, raising funds from individuals, the campaign, corporate and foundation support, traditions of giving, the development profession and more.