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Advancement History & Trends

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Celebrating the Past, Present and Future of Alumni Relations
In 2013, CASE marks the 100th anniversary of the founding of the Association of Alumni Secretaries with programs, articles and events celebrating the past, present and future of alumni relations.

Editor's Note: Are Your Currents Piling Up?
CURRENTS Article “I think that Currents is a great magazine. I just don’t have time to read it anymore.” You too? That’s not good. Comments like these are part of the reason Currents is now bimonthly. In fact, in our recent readership survey, 60 percent of you said you wanted to receive Currents six times a year instead of nine. Starting with this issue, you’ll have more time between print magazines to consume all the high-quality content on advancement trends, challenges, and innovative ideas you’ve come to expect.

President's Perspective: An Educative Cure for What Ails Us
CURRENTS Article The work going on in schools and universities around the world not only gives one great hope—it is a cause for celebration. Investing in education has been, for many centuries, the key to preserving humanity, maintaining civility, and tackling the myriad challenges our society faces.

President's Perspective: Advancing Through Adversity
CURRENTS Article Disruption. We've all heard about the seismic changes affecting multiple business sectors, and education is no exception. At their spring 2016 meetings, CASE Commission members discussed how we might turn disruptions into opportunities.

President's Perspective: Imagining New Opportunities
CURRENTS Article Members turn to CASE for research, publications, the InfoCenter, and more than 200 worldwide professional development events each year. CASE honors, celebrates, and shares the goal of advancing education to transform lives and society. That's why we're reimagining our efforts and creating new ways to be a greater resource to you. CASE is focusing on helping you to be future ready. For three years, the CASE Board of Trustees and the remarkable CASE staff have worked to remove barriers to our benefits and services. The result: an enhanced—and simpler—approach to CASE membership. As of July 1, we will have a single tier of membership.

Giving in 2016 and 2017 Also Looks Promising
Article,  BriefCASE Article A recent forecast of charitable giving for 2016 and 2017 contained especially good news for fundraisers in the education sector.

President's Perspective: Coming to Terms with Advancement
CURRENTS Article As members and staff develop CASE's five-year strategic plan and our long-term vision for the future, the debate over the term "advancement" has emerged in almost every discussion with participants from different continents. The word essentially encompasses each of the key disciplines that advances an institution: alumni relations, advancement services, communications, marketing, and fundraising. To advance institutions, each of the major disciplines must collaborate, because in many ways each depends on the others.

Charitable Giving to Universities in Australia and New Zealand Grew in 2014
Article,  BriefCASE Article Universities in Australia and New Zealand reported significant growth in donors and giving in 2014, according to a report on higher education philanthropic giving in the two countries.

U.S. Educational Fundraisers Optimistic about 2015-2016 Academic Year
Article,  BriefCASE Article Fundraisers at schools, colleges and universities in the United States estimate that donations to their institutions grew 5.1 percent during the academic year that ended June 30, 2015, according to survey results released by CASE.

New York Times Columnist Talks Charitable Giving
Article,  BriefCASE Article Pulitzer Prize-winning journalist Nicholas Kristof recently spoke to CASE in an audio interview about the charitable tax deduction, judging nonprofit organizations based on overhead spending and his personal giving habits.

S&P Keeps Negative Outlook on Higher Education
Article,  BriefCASE Article Standard & Poor’s Ratings Services has issued a negative outlook for U.S. nonprofit higher education in 2015.

5 Tech Trends That May Transform Fundraising
CURRENTS Article From bitcoins to mobile wallets, how donors give is changing. Are educational institutions prepared?

President’s Perspective: An Open Letter to My Successor
CURRENTS Article John Lippincott offers advice to the next president of CASE.

Learning to Lose Control
CURRENTS Article As alumni and other audiences find new ways to connect, network, and give, our roles as the essential interfaces between our institutions and their various external audiences are becoming more unstable. To understand the problem, and to address this challenge proactively instead of reactively, we need to understand the concept of disintermediation: a reduction in the use of intermediaries.

CASE President Talks Future of Advancement
Article,  BriefCASE Article Educational institutions can learn a lot about customer service for the business world, says CASE President John Lippincott.

College Costs, Customer Service, and Leading CASE
CURRENTS Article John Lippincott has served as CASE president since 2004 and has worked in higher education for more than four decades. With the approach of his retirement in January 2015, CURRENTS spoke to him about advancement's upcoming challenges and opportunities.

Schools Anxious about Scottish Independence Vote
Article,  BriefCASE Article A looming referendum on whether Scotland should be an independent country is already influencing recruitment and fundraising at Scottish independent schools, say advancement practitioners.

Australian Alumni Engagement Shows High Potential
Article,  BriefCASE Article While the field of alumni relations is relatively new in the Asia-Pacific region, its growth potential is strong—and forthcoming research can help institutions measure their alumni engagement capacity.

VSE Report: Record-Breaking Growth “Outstanding,” Says CASE President
Article,  BriefCASE Article The record-breaking $33.8 billion donated to U.S. colleges and universities in fiscal year 2013, as highlighted in last week’s Voluntary Support of Education report, is “outstanding news that signals donors maintained their belief in and commitment to the transformative power of educational institutions throughout the recent economic downturn,” says CASE President John Lippincott.

CASE President Announces Retirement
Article,  BriefCASE Article John Lippincott, president of the Council for Advancement and Support of Education, has announced that he will retire from the post in January 2015, following 11 years leading the association.

Surveying a Century of Alumni Relations
Article,  BriefCASE Article The author of a new history of alumni relations says the more things have changed in the profession during the past century, the more they’ve stayed the same.

Ghana Conference Attracts Delegates from 31 Institutions, Eight Countries
Article,  BriefCASE Article Interest in educational advancement is growing significantly at institutions in sub-Sahara Africa, say two faculty members who presented at a recent CASE conference in Accra, Ghana.

Alumni Relations, Abridged
CURRENTS Article A CASE-produced slideshow provides an overview of alumni relations history.

Unconventional Wisdom
CURRENTS Article A trailblazer in community college advancement, Susan Kubik talks about how a good relationship with her college's president was integral to her success as an alumni relations leader.

CASE Ends Fiscal Year 2013 with Record Membership
Article,  BriefCASE Article CASE ended the 2012-2013 fiscal year on a positive note with record institutional membership and growing conference attendance, said CASE President John Lippincott in his annual report to members.

Bringing Alma Mater to Your Mailbox
CURRENTS Article Alumni magazines, once considered merely news bulletins for graduates, have evolved into important vehicles for institutional advancement. Since 1943, CASE's Robert Sibley Award has recognized the field's best publications.

Rendezvous with a Roosevelt
CURRENTS Article In April 1935 Eleanor Roosevelt welcomed more than 150 alumni officers and guests to the White House during the American Alumni Council's 21st annual conference.

We’ve Come a Long Way, Baby
CURRENTS Article As CASE celebrates the 100th anniversary of the Association of Alumni Secretaries, this timeline highlights milestones in alumni engagement since the early days of U.S. higher education.

Alumni Relations Celebrates 100th Anniversary
Article,  BriefCASE Article 2013 marks the 100th anniversary of the founding of the Association of Alumni Secretaries—the first organization dedicated to the field of alumni relations. In celebration of this milestone, CASE has planned a year-long series of initiatives that celebrate the past, present and future of alumni relations.

CASE Commissions Discuss Trends and Services
Article,  BriefCASE Article The CASE commissions on alumni relations, communications and marketing, and philanthropy met Oct. 17 and 18 at CASE headquarters in Washington, D.C., to explore trends in advancement and provide advice about services, programs, awards and information that will benefit members.

Then and Now
CURRENTS Article Scotland's University of Glasgow embarked upon an ambitious fundraising campaign during the midst of global recession. That was not in 2008, but in the 1870s. More than a century later, the university's experiences offer lessons on fundraising during a fiscal crisis.

CASE to Establish Formal Operations in Latin America
Article,  BriefCASE Article CASE has announced that it will establish an ongoing presence in Latin America to expand and adapt its services to educational institutions throughout the region.

CASE Trustees Endorse New Services, Approve Ongoing Presence in Latin America
Article,  BriefCASE Article The CASE Board of Trustees, meeting July 9 in Chicago prior to the CASE Summit for Advancement Leaders, voted to establish an ongoing CASE presence in Latin America and endorsed a set of new initiatives designed to enhance service to members in North America, Europe and the Asia-Pacific region.

CASE Ends Year with Record Membership
Article,  BriefCASE Article CASE ended 2010-11 with record membership and on a solid financial footing, said CASE President John Lippincott in his annual report to members.

Getting There
CURRENTS Article Women make up two-thirds of the advancement workforce but still lag men in leadership positions and pay. At the same time, the overrepresentation of women in advancement raises concerns about what the lack of gender diversity may mean for the profession.

President's Perspective: Research Matters
CURRENTS Article The volume of research conducted and disseminated by CASE has grown substantially since 2003, when the CASE Board of Trustees established research as a strategic priority. This column discusses the why, what, and how of CASE's research activity.

President's Perspective: The More Things Change
CURRENTS Article The Internet, internationalization of the educational marketplace, and the economic crisis have radically changed the advancement profession in the past decade. And yet, the fundamentals of the profession remain constant. Successful programs are driven by institutional mission, focused on strengthening relationships with key constituents, integrated across the advancement disciplines, supported by the institutional leadership, and staffed by dedicated professionals.

CASE Begins Two-Year Pilot Project in Latin America
Article,  BriefCASE Article CASE began a two-year pilot project in Latin America Oct. 19 with the announcement of the appointment of Ximena Gudiño to the newly created position of Latin America coordinator.

President's Perspective: On Top of the World
CURRENTS Article CASE President John Lippincott takes a look at advancement's role throughout the world.

CURRENTS Article Leaders discuss the value of education to society as a whole and the shift from thinking of education as a tool for individual fulfillment to considering it the primary driver of social and economic progress.

The Three Americas
CURRENTS Article The United States is in the midst of a change in demographics. William H. Frey describes the shifts as he sees them and looks ahead to what those changes could mean for the nation.

Playing the Numbers Game
CURRENTS Article U.S. demographics are undergoing dramatic shifts, and advancing institutional interests in this new landscape will require a better understanding of the values that drive different people. This article explores various aspects of the changes.

Closing Remarks: Mind the (Gender) Gap
CURRENTS Article This column looks at the persistent gender gap in salary and compensation within the advancement field and suggests what might be done to correct it.

The Advancement Myths of Community Colleges
CURRENTS Article This article shows how community college advancement is busting the myths about poor fundraising results, lack of alumni loyalty, and negative public perceptions. The reality is that development at two-year institutions is becoming more sophisticated and successful, alumni do stay engaged with their two-year alma maters, and the community college brand is coming into its own.

Closing Remarks: Hidden Heroes
CURRENTS Article This column highlights lessons learned from early HBCU leaders and considers how those lessons are relevant today. It includes the inspiring stories of Mary McLeod Bethune, Joseph Samuel Clark, Booker T. Washington, and Mordecai Wyatt Johnson.

Who Are You?
CURRENTS Article This article describes the characteristics of a typical advancement officer, statistically speaking; identifies how traits of typical male and female advancement practitioners differ; and briefly lists some of the elements of the highest-paid and lowest-paid survey respondents.

The Big Picture
CURRENTS Article Advancement has remained a mostly stable environment since 2002, when CASE last gathered comprehensive data about the profession. The 2005 survey reveals characteristics about the field as a whole, including data about advancement practitioners' levels of experience, management responsibility, age, disciplines in which they work, levels of education and professional certification, public/private institutional status, institution types, and geographic region.

A Man for All Reasons
CURRENTS Article A profile of John Lippincott, CASE's new president, highlights the themes that characterize his plans for the organization: serving members, strengthening CASE's global outreach while supporting its many communities of practice, and "advancing advancement" by helping campus leaders understand the profession's strategic role. Further, the profile's sidebars recount Lippincott's background and summarize the organizationwide assessment that preceded his appointment.

Leaving Their Mark
CURRENTS Article The gender balance in the advancement profession has flopped from 61 percent men in 1982 to 65 percent women in 2002, according to CASE membership surveys. CURRENTS interviews six current and former advancement officers to explore what difference this demographic shift has made in the profession. Part of the issue focus on five forces shaping advancement.

CURRENTS Article As the world shrinks, the ideas, knowledge, traditions, and transactions affiliated with advancement cross borders with increasing ease. To better understand why institutions worldwide are launching or strengthening advancement operations, CURRENTS talked with five experienced pros about how globalization is changing the way they engage donors, serve alumni, and communicate with stakeholders. Part of the issue focus on five forces shaping advancement.

The Artisans of Advancement
CURRENTS Article As a profession, advancement is becoming increasingly formalized: more defined, more visible, more respected, and more central to institutional missions than ever before. But is it a profession? Some of the field's most respected practitioners weigh in. The article also tracks some CASE history, including both Greenbrier meetings, founding principles, and early leadership. Part of the issue focus on five forces shaping advancement.

Sea Change
CURRENTS Article This special issue overview explores five forces that have shaped advancement: the move toward professionalization, the ubiquity of technology, the globalization of advancement operations, education as a commodity, and the growing influence of women.

Strategic Corner Posts
CURRENTS Article CASE developed a comprehensive strategic plan for 2003 to 2008. Peterson, the president of CASE, gives the planning process timeline and describes the plan’s four imperatives: strengthening member services, furthering the advancement profession, establishing global leadership in education advancement, and leading change in advancement practice. The article is of interest to CASE members or advancement scholars wanting to know about the association’s initiatives and history.

We the People of CASE
CURRENTS Article The 2002 CASE Salary Survey provided information on the demographics of the advancement profession, including years of experience, institution type, advancement discipline, geographic region, and managerial level.

Top Brass
CURRENTS Article In the advancement profession, women outnumber men two to one according to data from several recent CASE surveys. But does that ratio carry through to the top advancement positions on campus? What seems like a yes-or-no question actually requires a broader look at the professional and personal challenges women face as they forge ahead in their advancement careers.

A Running Start
CURRENTS Article Vance Peterson, a former CASE trustee and president of Sierra Nevada College, became CASE president in January 2001. Peterson brings experience in campus information, fund raising, and advancement management to his new role. This profile describes his goals for CASE, including establishing the online CASE Network, developing standards for professional certification, promoting advancement ethics, improving the campaign reporting standards, increasing training services, encouraging diversity, and creating a new strategic plan.

Spreading The Good Word
CURRENTS Article The article presents a history of the alumni relations profession and examines its current status, along with the challenges for alumni officers, around the world.

A View from Across the Pond
CURRENTS Article In an interview, Ben Morton Wright presents findings from his survey of the relatively new educational fund-raising field in Britain. He describes changes in government policy that encouraged the development of the fund-raising area, the profession's growth, its gradual progress toward being accepted within academia, obstacles presented by the tax structure, gift-reporting problems, and other challenges.

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