Best Practices in Communications and Marketing

Platinum Winner

Michigan State University (MI) (District V) - Michigan State University Brand Marketing Campaign: WHO WILL? SPARTANS WILL

Michigan State

Judges' Comments: The judges thought this entry brand marketing campaign was well designed to take MSU's brand to a higher level of effectiveness. The initiative created strong emotional connections with core audiences while driving greater brand engagement.  The judges also loved that the branding included creative and innovative features like selfie apps and even little things like parking barricade signs.  It was a very clever treatment of the branding concept. 


California State University (CA) (District VII) - California State University Class of 3 Million System-wide Campaign

Concordia University (Canada) (District I) - Best Practice in Communication and Marketing for a campus library construction project at Concordia University

Florida International University (FL) (District III) - Dr. Aileen Marty, FIU's Ebola Fighter

Georgetown University (DC) (District II) - 110% for Georgetown Initiative - The Annual Fund for Georgetown Athletics

The University of British Columbia (Canada) (District VIII) - your evolution UBC

The University of Melbourne (Australia) (CASE Asia-Pacific) - Creating collisions at the University of Melbourne

The University of Sheffield (United Kingdom) (CASE Europe) - Promoting Research Excellence- UN Conference for Climate Change (COP21)

University of Louisiana at Lafayette (LA) (District IV) - Ragin' Cajuns Genuine Louisiana Ale

University of Missouri-St. Louis (MO) (District VI) - "Not Your Daddy's News Bureau" - The New UMSL Portfolio

University of Texas System (TX) (District IV) - Leading in a Complex World