Awards
PSAs and Commercial Spots

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Awards will be given for innovative public service announcements and/or commercial spot videos. Entries must have been produced specifically for your institution and not for, or in conjunction with, other associations or groups. Half-time and other institutional spots that are longer than 60 seconds should be entered in the General Information Videos category. Please note that only ONE video should be submitted per entry: NOT A SERIES.

Entry Questions

Entry Instructions

Judging Criteria


Entry Questions
  • Title of entry
  • Please provide a URL/link to your video. Include any necessary passwords
  • Provide a concise description of this entry
  • Please provide the names of staff who worked on this entry
  • State objectives and how they support your institution's mission
  • List your target audience(s) and how you addressed their needs
  • If outside vendors/consultants were used, please explain what role they played
  • Total budget for entry, excluding salaries but including the cost of vendors/consultants
  • Describe your results and how you met your goals and objectives; if this is a recently launched program, describe your plans to evaluate it
  • Please provide the name of the head of your institution
  • So that we may recognize our winners through social media, please provide your institution's preferred @handle and/or #hashtag. (For example: @CASEAdvance #CASECOE)
  • Share any additional information to clarify the purpose and/or outcome of this work

Entry Instructions

All entries must have been created between Jan. 1, 2017 and Dec. 31, 2017. Do not enter your video in more than one video category. If entries have multiple purposes, choose the category that best fits.

  1. Submit your entry with attachments through our online entry process.
  2. Your entry form and supporting documents must be submitted online no later than March 9, 2018. This category will be reviewed electronically and need not be mailed to the judging location. However, please print out your entry application for your records.

Judging Criteria

Grand Gold, Gold, Silver and Bronze awards may be given for innovative public service announcements and/or commercial spot videos.

The judges will look for:

  • How objectives support your institutional mission
  • Creative ideas
  • Program's content, scripting, photography, soundtrack, and editing
  • Understanding of the target audience(s)
  • Budget and creative use of available resources
  • Results


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