Alice L. Beeman Research Awards in Communications and Marketing for Educational Advancement

The Beeman awards recognize the work of researchers and scholars exploring advancement trends in communications and marketing, in the areas of public relations, government relations, marketing, issues management and institutional image enhancement.

Theses, dissertations and published scholarship must be helpful to educational advancement practitioners in devising strategies and tactics for accomplishing their work in communications and marketing.

The awards are named in honor of Alice L. Beeman, CASE's first president and recognize excellence in writing about educational advancement.

CASE presents awards in two program areas:

• Outstanding Master's Thesis or Doctoral Dissertation
• Outstanding Published Scholarship

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International Recognition

Winners are announced each year in May and recognized at the annual CASE Summit for Advancement Leaders in July. Each program carries cash awards and brings the award recipients international recognition.

Nomination deadline: Feb. 17, 2012. See eligibility guidelines and nomination instructions.

Past Alice L. Beeman Winners

2011 Outstanding Doctoral Dissertation
No winning entry

2011 Outstanding Published Scholarship
James H. McAlexander and Harold F. Koenig
"Contextual Influences: Building Brand Community in Large and Small Colleges," Journal of Marketing for Higher Education, 2010.

2010 Outstanding Doctoral Dissertation
Sharee LeBlanc Broussard
"Source-Message-Receiver in Integrated Marketing Communication: A Study of U.S. Institutional Advancement," University of Southern Mississippi, 2009.

2010 Outstanding Published Scholarship
No winning entry

2009 Outstanding Doctoral Dissertation
James Owston
"Survival of the Fittest? The Rebranding of West Virginia Higher Education," Marshall University, 2007.

2009 Outstanding Published Scholarship
Thomas Hayes
Marketing Colleges and Universities: A Services Approach, CASE, 2009.

2008 Outstanding Doctoral Dissertation
Dawn Edmiston
"An Examination of Integrated Marketing Communication in U.S. Public Institutions of Higher Education," University of Maryland University College, 2007.

2008 Outstanding Published Scholarship
Christopher Simpson
Weathering the Storm: Protecting Your Brand in the Worst of Times, CASE, 2007.

2007 Outstanding Doctoral Dissertation
Liang-Hsuan Chen
"Choosing Canadian Graduate Schools from A-far: East-Asian Students' Perspective," University of Toronto, 2005.

2007 Outstanding Published Scholarship
Larry Lauer
Advancing Higher Education in Uncertain Times, CASE, 2006.

2006 Outstanding Doctoral Dissertation
Jane R. Best
"The Evolving Political Dynamics of Federal Higher Education Funding," Vanderbilt University, 2004.

2006 Outstanding Published Scholarship
Richard Alfred
Managing the Big Picture in Colleges and Universities: From Tactics to Strategy, Greenwood Press, 2006.

2005 Outstanding Doctoral Dissertation Award
Nissa Dahlin-Brown
"The Impact of U.S. News & World Report Rankings on MBA Programs at Eight Public Institutions," University of Tennessee, 2003.

2005 Outstanding Published Scholarship
David Kirp
Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education, Harvard University Press, 2004.

2004 Outstanding Doctoral Dissertation Award
Janine Pisani McGuire
"Integrating Fund Raising with Academic Planning and Budgeting: Toward an Understanding of Strategic Fund Raising," University of Pennsylvania, 2003.

2004 Outstanding Published Scholarship
Derek Curtis Bok
Universities in the Marketplace: The Commercialization of Higher Education, Princeton Press, Princeton, N.J., 2003.

2003 Outstanding Doctoral Dissertation Award
John C. Maguire
"Public Institutions in Higher Education Policies on the Crime Awareness and Campus Security Act of 1990 and the Buckley Amendment," Illinois State University, 2001.

2003 Outstanding Published Scholarship
Larry D. Lauer
Competing for Students, Money, and Reputation: Marketing the Academy in the 21st Century, CASE, 2002.

2002 Outstanding Doctoral Dissertation Award
Jean-Pierre Kulemfuka Bongila
University of San Francisco
"Funding Strategies for Institutional Advancement of American Private Universities: Applications for Congolese/African Universities," University of San Francisco, 2001.

2002 Outstanding Published Scholarship
Richard S. Ruch
Higher Ed, Inc.: The Rise of the For-Profit University, The Johns Hopkins University Press, Baltimore, Md., 2001.

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Finding Award-Winning Dissertations and Published Scholarship

Award-winning theses, dissertations and other published scholarship may be available through your campus library or interlibrary loan service. Members are encouraged to contact their campus librarians for assistance.

Books and articles may be available for purchase from the publisher. When available, CASE has provided a link to the publisher's website.

Theses and dissertations may be available for purchase through ProQuest UMI Dissertation Publishing or free of charge through ProQuest's open access service, PQDT Open.

For further information contact the research department at research@case.org.