Brenda Mitchell—Executive Director of Institutional Advancement
Prince George’s Community College—Largo, Md.
United States
Award Programs
Educational Fundraising Awards

Each year since 1959, CASE and its predecessor organizations have recognized exceptional development programs.

View the 2013 Winners

The awards program recognizes overall performance and overall improvement in educational fundraising programs based on data submitted to the Council for Aid to Education's Voluntary Support of Education survey. The survey is conducted annually by CAE and co-sponsored by CASE and the National Association of Independent Schools. Questions about the survey should be directed to CAE at vse@cae.org or +1-212-661-5800.

A CASE member institution is automatically eligible for the awards in overall performance and overall improvement provided it has participated in the CAE survey for the past three years.


Judging Criteria

An expert panel of volunteer judges selects winners based on a number of factors, including:

  • Pattern of growth in total support (or adjusted total support if appropriate)
  • Evaluation of what contributed to the total support figure
  • Overall breadth in program areas
  • Pattern of growth in each program area
  • Pattern of donor growth among alumni/ae donors and other individual donors
  • Impact of the 12 largest gifts on total support
  • Total support in relation to the alumni/ae base
  • Type of institution

In selecting Overall Fundraising Performance winners, judges use the above factors to recognize institutions that show solid program growth, breadth in the base of support and other indications of a mature, well-maintained program.

In selecting Overall Fundraising Improvement winners, judges use the factors to find significant program growth across the three years of data. Institutions are evaluated within appropriate peer groups, using different size and type classifications.

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