The awards program recognizes overall performance and overall improvement in educational fundraising programs based on data submitted to the Council for Aid to Education's Voluntary Support of Education survey. The survey is conducted annually by CAE and co-sponsored by CASE. Questions about the survey should be directed to CAE at firstname.lastname@example.org or +1-212-217-0878.
A CASE member institution is automatically eligible for the awards in overall performance and overall improvement provided it has participated in the CAE survey for the past three years.
An expert panel of volunteer judges selects winners based on a number of factors, including:
Pattern of growth in total support (or adjusted total support if appropriate)
Evaluation of what contributed to the total support figure
Overall breadth in program areas
Pattern of growth in each program area
Pattern of donor growth among alumni/ae donors and other individual donors
Impact of the 12 largest gifts on total support
Total support in relation to the alumni/ae base
Type of institution
In selecting Overall Fundraising Performance winners, judges use the above factors to recognize institutions that show solid program growth, breadth in the base of support and other indications of a mature, well-maintained program.
In selecting Overall Fundraising Improvement winners, judges use the factors to find significant program growth across the three years of data. Institutions are evaluated within appropriate peer groups, using different size and type classifications.