Institution-Wide Branding Programs

General Observations

The better entries had committed enough resources to effectively take on a project of this magnitude. To rebrand an institution is no small undertaking, so that has undoubtedly become part of the problem with some of the institutions that didn't pull it off as well. Institutions determined to rebrand need to commit the requisite resources accordingly. Quality costs money - valid market research, effective targeting, quality design, photography, writing etc. It's all part of the equation for successful rebranding.

Some entries sent too many pieces; some didn't send enough.

All the winning entries brought sufficient resources to the fore and used them wisely.

Comments on Winning Entries

Grand Gold Medal

Roanoke College

• Outstanding job of conceptualizing its identity and rippling it across its various communications/publications. You can sum up the school's look and feel in one word: classic. The institution visually speaks that language of education in its approach. And Roanoke's presentation is congruent with its time-honored brand.

Gold Medal

University of California, Berkeley

• Extremely well thought out and well-executed. Every possible application was considered and helpful guidelines were implemented. The consistency of Berkeley's publications speaks to the success of the university's efforts. It was nice to see a fresh, creative approach to the photo booth project, along with the more traditional identity presentations.

Bronze Medal

University of San Diego

• Had a good, consistent application of its logo and color scheme. The logo positioned the school nicely with the Spanish architecture of the campus, speaking effectively to the roots of the institution. The university's publications share a harmonious look and feel.