Individual Fundraising Publications

“The winners reflect our times, what’s current in the field. Whether you know the institution or not, when you finish, you feel you know something about the institution’s values. The winners share high-quality content and design that supports the content without getting in its way.”

Case Statements/General Cultivation Publications that Make the Case for Giving

Gold Medal

Carleton College — “Let’s Build an Arts Union”

• “Very original in both design and conception”; “treats donors as investors and takes them through the process so that they have ownership”; “Plenty of information, but emotion as well”; “easy to read”; “Projects the image that we know what we’re doing and we’ve been through this from beginning to end.”

Silver Medal

St. Paul’s School — “St. Paul’s Legacy Campaign Case Statement”

• “Great photos that capture the boys at various stages of their lives”; “nice idea to use a frame-able map, folded down, as the dust cover”; “projects the uniqueness and nurturing qualities of the institution”; “the writing is well done and the design supports the content.”

Bronze Medal

Frostburg State University — “Staking Our Claim: The Campaign for Frostburg”

• “Simple, tasteful design and photography”; “nice development of the theme of ‘stakes,’ from ‘staking a claim,’ to ‘what’s at stake’”; “text is very direct but with a strong emotional quotient”; “hits hard times head-on”; “easy read.”

Annual Reports and Fund Reports

Gold Medal

Vanderbilt University Medical Center — “We are All Connected”

• “Loved what they did with the concept of ‘connections,’ which is carried through not only in the text, but also in the imagery”; “has a very uplifting, positive message, which seems perfect for this institution”; “has a big, bold feel to it that says, ‘This is a positive, aggressive place”; “reflects positive energy”; “great writing”; “you develop a relationship with the people who are profiled.”

Silver Medals

Dartmouth College Tuck School of Business — “Tuck Annual Report of Giving 2008”

• “The real-world quotes are very refreshing”; “suits its audience well”; “cleanly designed and easy to navigate”; “the copy draws you in”; “love the use of very authentic, compelling stories.”

Green Mountain College — “2008 Annual Report”

• “Has lots of personality and seems to reflect the personality of the college very well”; “quirky and fun”; “very clean design and good use of dynamic imagery”; “easy to read, but also very informative”; “love the color and vibrance of the time-line.”

Bronze Medals

Case Western Reserve University — “The Speed of Ideas”

• “We like the way the photography and copy are melded here”; “the multi-media approach, with copy that can stand alone or serve as an introduction that leads to the Website, is probably the way of the future”; “like the way it’s organized into clean, tight sections.”

Queens College — “President’s Five-Year Report 2002-2007”

• “Nicely organized and cleanly designed, and though there’s a lot of text, it’s easy to read”; “nice photography throughout”; “wonderful use of multiple entry points for the reader”; given all the possibilities, they made very smart choices for what to include in a 5-year report.”

Viewpoint School — “Annual Report 2007-08”

• “Great use of student art”; “fun and chaotic piece with lots of activity, all with a purpose”; “lot of information, but the ‘organized chaos’ works, as it lets you pick and choose what to read”; “nice pacing”; “makes nice use of two colors and of the surprise four-color section in the middle.”

Flyers, Pamphlets and Brochures 

Gold Medal

Stony Brook University, SUNY — “The Campaign for Pollock-Krasner: Celebrating Creative Expression, Passion and the Legacy”

• “Images and text are both strong, straightforward and relevant, brought together by simple, strong design”; “has a museum feel to it, which is appropriate”; “lets the art speak for itself.”

Silver Medals 

University of Southern California — “Donor Brochures for Eli and Edythe Broad CIRM Center for Regenerative Medicine and Stem Cell Research at USC”

• “A very donor-centric piece that should be a smart development tool”; “makes a compelling case for support”; “copy and design draw you in”; “thematic words are well chosen.”

Emerson College — “Emerson Paramount Center Brochure”

• “An appropriately dramatic piece that should make donors excited about the project”; “terrific design and simple copy”; “places the donor in the project.”

Bronze Medal

Viewpoint School — “Annual Fund 2008-09”

• “Maybe the simplest piece we looked at all day, but this piece made the most of it”; “keeps the message simple and uses clever design and well-chosen images to present it”; “simple and effective use of imagery and color in a small package.”