Internal Audience Periodicals

Print Internal Audience Tabloids and Newsletters (22A)

33 entries

It was the level of writing and willingness to deal with topical issues that set off the winners in this category. Also, unique or bold design and organization of material characterized the winners.

There was too much that looked and read the same among the entries.

Gold Medal

University of Alberta, Folio

• Topical and well written
• Well designed and attractive
• Tackled some tough issues in an entertaining way.
• Impressive survey results
• Professional and well written: "Looks like a supplement of the New York Times," said one judge.

Silver Medals

Cornell University, Cornell Chronicle

• Great headlines
• Well designed, attractive and clean
• No targets or measurable objectives

Johns Hopkins Medicine, DOME

• The look is strong, content weaker
• Clean layout

Bronze Medals

Duke University, Working@Duke

• Great first impression
• Brownie points for attacking controversy head-on (Lacrosse issue)

University of Pittsburgh, Pitt Chronicle

• Good use of creative photos
• Limited scope in subjects and writing

Print Internal Audience Magazines (22B)

Winners distinguished by level of writing and design. Several attractive covers: Precinct (U of Liverpool), YorkU magazine (York U), and Momentum (Emory U).

Gold Medal

Emory University, Momentum

• Tackled research issues head on.
• Educative and well written
• Attempt to personalize issues and make them real through first-person experience
• Very appealing to look at, nice feel to it, lots of content

Silver Medal

York University, YorkU

• Positive attempt to reach students
• Some survey work to evaluate success
• Interesting content, nice use of visuals, maybe a little busy
• Uneven layout

Web-Based Or Electronic Internal Audience Periodicals (22C)

We should look at how the publication has been adapted to the Web taking into account how people read on the screen (short articles), the layout possibilities on the web, interactivity (big difference between print and Web and TV) and how it accomplishes its goals – informing the INTERNAL community. Basic things like links to the university homepage should be there, as well as well thought out links to other university resources/information.

Several sites were eliminated because they were either targeted to alumni or were not really Web sites. Several sites were basically print texts stuck on the Web with a few links. Many others were just plain BORING.

Gold Medal

University of Kansas, Oread

• Short, snappy, few words.
• Assume it is for faculty and staff.
  Good search and keywords. Well organized, but not spectacular.
• Nice use of photos.
• Crisp and appealing design.
• Strong presentation, good pictures, informative
• Judges liked the categories "features, headlines, campus news"

Silver Medals

York University, YLife

• A great idea – a weekly newsletter for students.
• Attractive, well put together BUT is it really aimed at students – seems too stodgy, boring and “straight”.
• Would students read this weekly?
• Seems more aimed at profs and staff.
• Simple, but clean and well-organized
• Attractive - makes most of online potential with lots of links, cross referencing, but seems more a website than a newsletter.

Duke University, Duke Today

• Attractive layout, newsy, strong photography, good links to other sources, well organized very professional looking.
• Duke Today offered perhaps a little too much, but it's efficiently organized.
• The lead piece was interesting (tied to topical Elizabeth Andrews cancer story)
• Judges liked having teasers for three other stories at the top.