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Pam Russell
Director of Communications
CASE
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russell@case.org






 

For Immediate Release
Aug. 12, 2014

U.S. Educational Fundraisers Predict Steady Growth in Giving for 2014-2015

WASHINGTON, D.C.—Fundraisers at educational institutions in the United States estimate that donations to their institutions grew 5.4 percent during the academic year that ended June 30, 2014, according to survey results released today by the Council for Advancement and Support of Education. They also predict that growth will remain steady at 5.4 percent for the current academic year that began July 1, 2014.

Launched in July 2008, the CASE Fundraising Index is conducted twice a year and asks fundraising professionals to estimate the level of charitable giving to their institutions for the 12-month period just ended and to predict the level for the year ahead. The CFI findings reflect responses from fundraisers at four-year public and private colleges and universities, community colleges, and private, independent schools.

The estimated 5.4 percent growth in giving is slightly higher than the 5.3 percent growth that fundraisers had predicted at the beginning of the 2013-14 academic year. The 20-year average for year-to-year growth in actual giving is 5.9 percent.

"The CFI results indicate that giving to education continues to grow, and that education is a top priority for many donors," according to CASE President John Lippincott. "Overall, fundraisers at educational institutions are optimistic that giving will remain on a steady course during the next 12 months."

Fundraisers at four-year colleges and universities as well as their counterparts at two-year colleges are even more optimistic about the coming academic year, predicting a 5.7 percent and 5.5 percent increase in giving, respectively, for the 2014-15 academic year. Fundraisers at independent elementary and secondary schools in the survey were slightly less optimistic for the same period, predicting growth of 4.7 percent.

Other key findings:

  • Fundraisers at community colleges reported greater growth in giving-7.2 percent-in 2013-14 than fundraisers at four-year public and private institutions, who reported growth at 5.0 percent.
  • Fundraisers at public higher education institutions predicted greater growth in giving for the 2014-15 academic year-6.1 percent-than their counterparts at private higher education institutions, who predicted growth of 5.5 percent.
  • Independent schools fundraisers estimated 5.9 percent growth for the 2013-14 academic year but predicted growth might slow to 4.7 percent in the coming academic year.

CFI: Rate of Change in Giving to Education

Lippincott stressed that the CFI percentages are averages and that performance at individual institutions will vary based on a variety of factors, such as the maturity of the fundraising program and whether the institution is in a campaign.

He added that the CFI is intended to complement work being done by other organizations that provide detailed analyses of giving based on actual results reported several months after the close of the calendar or academic year. The study is also intended to help fundraisers set preliminary benchmarks for past and future performance.

The CFI is based on an online survey of senior-level fundraising professionals at more than 1,700 CASE-member institutions in the United States conducted during July. The July 2014 CFI survey had a response rate of 9.4 percent. Results of the CFI since its inception in July 2008 can be found on the CASE website.

The 20-year average growth rate for giving to education (5.9 percent) is based on the Council for Aid to Education's annual Voluntary Support of Education survey.

About CASE

CASE believes in advancing education to transform lives and society. As a global nonprofit membership association of educational institutions, CASE helps develop the communities of professional practice that build institutional resilience and success in challenging times. The communities include staff engaged in alumni relations, fundraising, marketing, student recruitment, stakeholder engagement, crisis communications and government relations. CASE is volunteer-led and uses the intellectual capital of senior practitioners to build capacity and capability across the world.

CASE has offices in Washington, D.C., London, Singapore and Mexico City. Member institutions include more than 3,700 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 82 countries. CASE serves nearly 88,000 practitioners. For more information about CASE, please visit www.case.org.

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