Director of Communications
For Immediate Release
Jan. 28, 2013
Washington, D.C.—Fundraisers for colleges and universities estimate that giving to their institutions grew 5.5 percent in 2012 and predict additional growth of 5.8 percent in 2013, according to survey results released by the Council for Advancement and Support of Education.
"If the initial estimate for 2012 holds true, giving to higher education will have exceeded the high watermark set just prior to the recession," said CASE President John Lippincott. "This is very good news."
Giving to higher education reached a record $31.6 billion for the 2007-08 academic year before a steep decline attributable to the global economic downturn. Donations gradually recovered to reach $30.3 billion in 2010-11, according to the Voluntary Support of Education (VSE) report issued by the Council for Aid to Education.
The predicted growth rate of 5.8 percent for higher education institutions in 2013 is equal to the average annual growth rate for the past 20 years, based on VSE figures.
The CASE Fundraising Index, or CFI, is conducted twice a year and asks fundraising professionals to estimate the level of charitable giving to their institutions for the 12-month period just ended and to predict the level for the 12 months ahead.
In addition to fundraising estimates for colleges and universities (public and private, two-year and four-year), the CFI includes estimates for pre-collegiate independent (private) schools.
The independent school respondents estimated an increase of 5.7 percent in fundraising for 2012 and predicted an increase of 4.4 percent in 2013.
The 5.6 percent growth in giving estimated for all institution types at the close of 2012 is 1 percent higher than the 4.6 percent growth fundraisers predicted at its beginning, said Lippincott.
"The increased optimism among fundraisers may reflect a number of factors, including what they are hearing directly from donors about their growing confidence in the economy," Lippincott said.
"Another factor contributing to the uptick in giving in 2012 may have been donor concern about federal government proposals to reduce the value of the charitable tax deduction during the 'fiscal cliff' negotiations," he added. "We heard anecdotally that some donors made major gifts in late 2012 to ensure that they received the full tax benefit of their philanthropy.
"Thankfully, the proposed reductions were not adopted. The charitable tax deduction remains linked to the donor's marginal tax rate, which has been critically important to our strong tradition of philanthropic support of education in the United States," Lippincott said.
Lippincott noted that fundraisers at public institutions of higher education were generally more optimistic looking both back at 2012 and forward in 2013 than their counterparts at private institutions.
"Fundraisers at community colleges were the most optimistic of any group, predicting a 7 percent increase for 2012 and a 6.8 percent increase for 2013," he added. "Many community colleges began investing in their fundraising programs only recently, and they are now beginning to see strong returns on those investments."
Lippincott stressed that the CFI percentages are averages and that performance at individual institutions will vary based on a variety of factors, such as the maturity of the fundraising program and whether or not the institution is in a campaign.
Lippincott said the CFI is intended to complement work being done by other organizations that provide detailed analyses of giving based on actual results reported several months after the close of the calendar or academic year. It is also intended to help fundraisers set preliminary benchmarks for past and future performance.
The CFI is based on an online survey of senior-level fundraising professionals at more than 2,100 CASE-member institutions in the United States conducted during the first weeks of January. The January 2013 CFI survey had a response rate of 11.7 percent. Results of the CFI since its inception in July 2008 and resources related to the charitable deduction can be found on the CASE website.
The 20-year average growth rate for giving to education is based on the Council for Aid to Education's annual Voluntary Support of Education survey.
The Council for Advancement and Support of Education is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas.
CASE was founded in 1974 and maintains headquarters in Washington, D.C., with offices in London (CASE Europe, 1994), Singapore (CASE Asia-Pacific, 2007) and Mexico City (CASE América Latina, 2011).
Today, CASE’s membership includes more than 3,600 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in more than 80 countries around the globe. This makes CASE one of the world’s largest nonprofit educational associations in terms of institutional membership. CASE serves nearly 78,000 advancement professionals on the staffs of its member institutions and has more than 16,000 professional members on its roster.
To fulfill their missions and to meet both individual and societal needs, colleges, universities and independent schools rely on—and therefore must foster—the good will, active involvement, informed advocacy and enduring support of alumni, donors, prospective students, parents, government officials, community leaders, corporate executives, foundation officers and other external constituencies.
CASE helps its members build stronger relationships with all of these constituencies by providing relevant research, supporting growth in the profession and fostering support of education. CASE also offers a variety of advancement products and services, provides standards and an ethical framework for the profession and works with other organizations to respond to public issues of concern while promoting the importance of education worldwide.
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