Director of Communications
For Immediate Release
Aug. 7, 2013
Washington, D.C.—College and university fundraisers are beginning the new academic year with optimism, predicting a 6.2 percent increase in giving for 2013-14, according to survey results released by the Council for Advancement and Support of Education.
The projected increase follows estimated growth of 7.1 percent for the year just ended.
The CASE Fundraising Index, or CFI, is conducted twice a year and asks fundraising professionals to estimate the level of charitable giving to their institutions for the 12-month period just ended and to predict the level for the 12 months ahead.
In addition to fundraising estimates for colleges and universities, the CFI includes estimates for pre-collegiate independent (private) schools.
The independent school respondents estimated an increase of 4.8 percent in fundraising for 2012-13 and predicted an increase of 4.3 percent in 2013-14.
"There is a lot to like in these latest CFI results," said CASE President John Lippincott. "Most important, they indicate donors continue to place a very high priority on education in making their philanthropic decisions.
"The results also suggest that donations are not only growing but that they are growing at a faster rate than the average for the past 20 years. And, if the prediction for the current academic year holds true, giving to education will surpass the high watermark set just prior to the global economic downturn."
Giving to colleges and universities peaked at $31.6 billion in 2007-08. After a significant decline during the recession, donations recovered to $31.0 billion in 2011-12, according to the annual Voluntary Support of Education Survey conducted by the Council for Aid to Education.
Lippincott stressed that the CFI percentages are averages and that performance at individual institutions will vary based on a variety of factors, such as the maturity of the fundraising program and whether or not the institution is in a campaign.
Lippincott said the CFI is intended to complement work being done by other organizations that provide detailed analyses of giving based on actual results reported several months after the close of the calendar or academic year. It is also intended to help fundraisers set preliminary benchmarks for past and future performance.
The CFI is based on an online survey of senior-level fundraising professionals at more than 2,357 CASE-member institutions in the United States conducted during July. The July 2013 CFI survey had a response rate of 11.7 percent. Results of the CFI since its inception in July 2008 can be found on the CASE website.
The 20-year average growth rate for giving to education (5.8 percent) is based on the Council for Aid to Education's annual Voluntary Support of Education survey.
The Council for Advancement and Support of Education is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas.
CASE was founded in 1974 and maintains headquarters in Washington, D.C., with offices in London (CASE Europe, 1994), Singapore (CASE Asia-Pacific, 2007) and Mexico City (CASE América Latina, 2011).
Today, CASE’s membership includes more than 3,670 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in more than 80 countries around the globe. This makes CASE one of the world’s largest nonprofit educational associations in terms of institutional membership. CASE serves nearly 81,000 advancement practitioners on the staffs of its member institutions and has more than 17,000 professional members on its roster.
To fulfill their missions and to meet both individual and societal needs, colleges, universities and independent schools rely on—and therefore must foster—the good will, active involvement, informed advocacy and enduring support of alumni, donors, prospective students, parents, government officials, community leaders, corporate executives, foundation officers and other external constituencies.
CASE helps its members build stronger relationships with all of these constituencies by providing relevant research, supporting growth in the profession and fostering support of education. CASE also offers a variety of advancement products and services, provides standards and an ethical framework for the profession and works with other organizations to respond to public issues of concern while promoting the importance of education worldwide.