About CASE

Pam Russell
director of communications


For Immediate Release
Aug. 9, 2010

CASE Appoints New Executive Director of Asia-Pacific Programs and Services

WASHINGTON, D.C.—Chua Beng Hwee, deputy director of alumni relations at the National University of Singapore, has been appointed executive director of CASE Asia-Pacific, an office of the Council for Advancement and Support of Education.

In her new role, effective Oct. 1, Chua will oversee the development and delivery of CASE training programs and services that support alumni relations, communications, fundraising and marketing professionals who work at educational institutions in the region. She replaces Krista Slade, who served as the first executive director for three years before accepting a position with the Rhodes Trust.

CASE President John Lippincott said that Slade "got CASE Asia-Pacific off to a wonderful start, exceeding growth targets, expanding awareness of the advancement profession and demonstrating CASE's value to educational institutions throughout the region.

"Chua Beng Hwee has a rare combination of skills in strategic planning, internal management and external outreach that will help ensure we build on this strong foundation to create an enduring presence in a part of the world that places such a high premium on education," he said.

"Beng Hwee also brings to this position her own experience in alumni relations, fundraising and communications at one of the leading universities in the region and the world," Lippincott said. "That experience will enable her to help others adopt and adapt best practice in educational advancement to the social, cultural and educational contexts in which they are working.

"In addition to her professional qualifications, Beng Hwee's personal attributes-high energy, unbridled optimism and great passion for her work-will undoubtedly contribute to strong relationships with our members across Asia-Pacific," he added.

Joanna Motion, CASE vice president for international operations, said Chua was selected following an international search that attracted more than 90 applicants from more than 20 countries.

"I'm delighted that CASE's second executive director for Asia-Pacific is an advancement practitioner drawn from the heart of the region," Motion said. "Beng Hwee has an acute understanding of the needs and the potential of the region and will be an exciting, helpful and effective colleague for present and future CASE members around the world."

As deputy director of the alumni relations office at NUS, Chua oversees staff and activities related to alumni engagement, partnerships, communications and information management while assisting the director with the department's strategic development. She has worked with local and overseas alumni groups, overseen communications and outreach plans and implemented new initiatives to cultivate alumni. She also played a key role in the development of the Shaw Foundation Alumni House, the first dedicated alumni facility to be built in the Asia-Pacific region.

Prior to joining the alumni office, Chua served for 10 years as deputy general manager of the NUS Centre for the Arts. Before joining NUS, she worked in marketing and public relations in the banking and computing industries. She holds a bachelor's degree in business administration from NUS.

"Having worked closely with CASE on many occasions, I am thrilled to have the opportunity to develop and deliver training programs and services to advancement professionals in this region," said Chua. "I look forward to meeting CASE members at many upcoming events, starting with the second Asia-Pacific Institute in Educational Fundraising this October in Mt. Eliza, Australia."

CASE is headquartered in Washington, D.C., with offices in London, Mexico City and Singapore. The CASE Asia-Pacific office, based in Singapore, provides conferences and other professional development resources for practitioners in alumni relations, communications, fundraising and marketing on behalf of schools, colleges and universities. Since its launch in 2007, CASE Asia-Pacific has held major conferences and institutes in Singapore, Hong Kong SAR, Australia and Malaysia and has served as a forum for advancement professionals working across Asia-Pacific.

About CASE

The Council for Advancement and Support of Education is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas.

CASE was founded in 1974 and maintains headquarters in Washington, D.C., with offices in London (CASE Europe, 1994), Singapore (CASE Asia-Pacific, 2007) and Mexico City (CASE América Latina, 2011).

Today, CASE’s membership includes more than 3,670 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in more than 80 countries around the globe. This makes CASE one of the world’s largest nonprofit educational associations in terms of institutional membership. CASE serves nearly 81,000 advancement practitioners on the staffs of its member institutions and has more than 17,000 professional members on its roster.

To fulfill their missions and to meet both individual and societal needs, colleges, universities and independent schools rely on—and therefore must foster—the good will, active involvement, informed advocacy and enduring support of alumni, donors, prospective students, parents, government officials, community leaders, corporate executives, foundation officers and other external constituencies.

CASE helps its members build stronger relationships with all of these constituencies by providing relevant research, supporting growth in the profession and fostering support of education. CASE also offers a variety of advancement products and services, provides standards and an ethical framework for the profession and works with other organizations to respond to public issues of concern while promoting the importance of education worldwide.