director of communications
For Immediate Release
Aug. 16, 2010
WASHINGTON, D.C.—The Council for Advancement and Support of Education has received a 2010 Gold Circle honorable mention award for excellence in communications for its redesigned website from the American Society of Association Executives. ASAE will recognize award winners Aug. 22 during an event in Los Angeles.
ASAE's annual Gold Circle awards competition honors associations and nonprofit organizations that demonstrate excellence in communications across several categories, including magazines, newsletters, websites, blogs, podcasts, media relations campaigns and innovative communications. This year's competition received nearly 250 entries.
The CASE.org website competed against other general association websites. Entries were judged on a number of criteria, including creativity, design, layout, ease of use, writing style and navigation.
Through its website, launched in September 2009, CASE provides educational institutions and advancement professionals who work on their behalf with a growing collection of resources and tools to help build relationships with alumni, raise private funds, enhance understanding and awareness among key audiences and foster public support of education.
The website allows CASE members and visitors to browse content by topic, learn about upcoming conferences and events, read and discuss articles from CURRENTS magazine, view sample collections, find resources relevant to their region of the world and network with others working in alumni relations, communications, fundraising and marketing at educational institutions.
CASE.org also won the 2010 Communicator Award of Excellence in May. The annual awards program, which received 7,000 entries in 2010, honors the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. CASE earned the award in the association website category.
The Council for Advancement and Support of Education is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas.
CASE was founded in 1974 and maintains headquarters in Washington, D.C., with offices in London (CASE Europe, 1994), Singapore (CASE Asia-Pacific, 2007) and Mexico City (CASE América Latina, 2011).
Today, CASE’s membership includes more than 3,600 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 76 countries around the globe. This makes CASE one of the world’s largest nonprofit educational associations in terms of institutional membership. CASE serves more than 70,000 advancement professionals on the staffs of its member institutions and has more than 17,000 professional members on its roster.
To fulfill their missions and to meet both individual and societal needs, colleges, universities and independent schools rely on—and therefore must foster—the good will, active involvement, informed advocacy and enduring support of alumni, donors, prospective students, parents, government officials, community leaders, corporate executives, foundation officers and other external constituencies.
CASE helps its members build stronger relationships with all of these constituencies by providing relevant research, supporting growth in the profession and fostering support of education. CASE also offers a variety of advancement products and services, provides standards and an ethical framework for the profession and works with other organizations to respond to public issues of concern while promoting the importance of education worldwide.