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Pam Russell
Director of Communications
CASE
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For Immediate Release
March 30, 2007

CASE President Responds to Article on Alumni Participation Rates

Washington, D.C.—CASE President John Lippincott has sent the following letter to the Wall Street Journal in response to a March 2, 2007, article about the calculation of alumni participation rates.

To the Editor:
Your March 2 article, “To Boost Donor Numbers, Colleges Adopt New Tricks,” highlighted a number of questionable practices regarding the calculation of alumni giving rates and quoted one source as suggesting those practices are “industry standard.” On behalf of the Council for Advancement and Support of Education (CASE), which represents more than 3,300 educational institutions worldwide, I would like to state unequivocally that deceptive practices in the counting of alumni donors are not “industry standard” but in fact a clear violation of principles unanimously approved by the CASE Board of Trustees, widely adopted by our members, and publicly available on our Web site (www.case.org).

Sincerely,
John Lippincott
President, Council for Advancement and Support of Education


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