Pam Russell
director of communications
CASE
+1-202-478-5680
russell@case.org

For Immediate Release
October 19, 2009

CASE Launches Two-Year Pilot Program in Latin America with Appointment of Coordinator

WASHINGTON, D.C.-The Council for Advancement and Support of Education has appointed Ximena Gudiño to the newly created position of Latin America coordinator (coordinadora para Latinamerica) as part of a two-year pilot project to expand services in the region.

CASE is an international association that provides training and professional development, research, information and standards for fundraising, communications, marketing and alumni relations professionals who work at colleges, universities and schools.

In her new position, Gudiño will oversee training courses and seminars, translate selected CASE communications into Spanish and work closely with members and volunteer leaders in Mexico and other parts of Latin America. Previously, Gudiño served as coordinator of Congreso CASE México 2009, which attracted participants from across Latin America. The CASE Latin America office is located in Mexico City at the Universidad Anahuac, which offered to provide free office space for the pilot project.

CASE launched the two-year pilot program in response to a growing interest and need in the region for training and services that will help institutions grow private financial support, engage alumni and market to prospective students, their parents and others.

John Lippincott, president of CASE, says Gudiño brings enthusiasm, energy and a passion for education and advancement to the new position.

"Ximena is well-acquainted with CASE and our members in Latin America thanks to her outstanding work earlier this year as coordinator of our CASE Mexico conference," Lippincott says. "She will serve as a key liaison for CASE and our members."

Gudiño, who assumed her new responsibilities Oct. 19, can be reached at gudino@case.org.

About CASE

The Council for Advancement and Support of Education is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas.

CASE was founded in 1974 and maintains headquarters in Washington, D.C., with offices in London (CASE Europe, 1994), Singapore (CASE Asia-Pacific, 2007) and Mexico City (CASE América Latina, 2011).

Today, CASE’s membership includes more than 3,600 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 76 countries around the globe. This makes CASE one of the world’s largest nonprofit educational associations in terms of institutional membership. CASE serves more than 70,000 advancement professionals on the staffs of its member institutions and has more than 17,000 professional members on its roster.

To fulfill their missions and to meet both individual and societal needs, colleges, universities and independent schools rely on—and therefore must foster—the good will, active involvement, informed advocacy and enduring support of alumni, donors, prospective students, parents, government officials, community leaders, corporate executives, foundation officers and other external constituencies.

CASE helps its members build stronger relationships with all of these constituencies by providing relevant research, supporting growth in the profession and fostering support of education. CASE also offers a variety of advancement products and services, provides standards and an ethical framework for the profession and works with other organizations to respond to public issues of concern while promoting the importance of education worldwide.

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