Pam Russell
director of communications
CASE
+1-202-478-5680
russell@case.org

For Immediate Release
October 19, 2009

CASE Launches Two-Year Pilot Program in Latin America with Appointment of Coordinator

WASHINGTON, D.C.-The Council for Advancement and Support of Education has appointed Ximena Gudiño to the newly created position of Latin America coordinator (coordinadora para Latinamerica) as part of a two-year pilot project to expand services in the region.

CASE is an international association that provides training and professional development, research, information and standards for fundraising, communications, marketing and alumni relations professionals who work at colleges, universities and schools.

In her new position, Gudiño will oversee training courses and seminars, translate selected CASE communications into Spanish and work closely with members and volunteer leaders in Mexico and other parts of Latin America. Previously, Gudiño served as coordinator of Congreso CASE México 2009, which attracted participants from across Latin America. The CASE Latin America office is located in Mexico City at the Universidad Anahuac, which offered to provide free office space for the pilot project.

CASE launched the two-year pilot program in response to a growing interest and need in the region for training and services that will help institutions grow private financial support, engage alumni and market to prospective students, their parents and others.

John Lippincott, president of CASE, says Gudiño brings enthusiasm, energy and a passion for education and advancement to the new position.

"Ximena is well-acquainted with CASE and our members in Latin America thanks to her outstanding work earlier this year as coordinator of our CASE Mexico conference," Lippincott says. "She will serve as a key liaison for CASE and our members."

Gudiño, who assumed her new responsibilities Oct. 19, can be reached at gudino@case.org.

About CASE

Headquartered in Washington, D.C., with offices in London, Singapore and Mexico City, the Council for Advancement and Support of Education is the professional organization for advancement professionals who work in alumni relations, communications, fundraising, marketing and other areas.

CASE is one of the largest nonprofit education associations in terms of institutional membership. Its membership includes more than 3,400 colleges, universities, independent elementary and secondary schools, and educational associates in 74 countries around the world. It serves nearly 65,000 advancement professionals on the staffs of its member institutions.

CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession and foster public support of education. CASE also offers a variety of advancement products and services, provides standards and an ethical framework for the profession, and works with other organizations to respond to public issues of concern while promoting the importance of education worldwide.

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