About CASE

Anna Wallace
interim marketing and communications manager
CASE Europe
020 7448 9955

Pam Russell
director of communications


For Immediate Release
27 January, 2012

CASE Europe Recognises Tricia King’s Excellence in Teaching with Award

LONDON - CASE Europe today announced the latest recipient of its Crystal Apple for Excellence in Teaching Awards at CASE Europe's Strategic Marketing Institute in York. Tricia King, pro-vice-master for student experience and director of external relations at Birkbeck, University of London, received the award for consistent excellence in teaching at 10 educational programmes for CASE Europe during the last seven years.

Speakers at CASE events around the world are scored by seminar delegates and rated on all aspects of their presentation. Those who earn average combined scores of 4.5 and above (on a 5-point scale) on their evaluations are recognised as being a CASE "stellar" speaker, a benchmark for excellent teaching. Only around 10 percent of CASE speakers worldwide achieve this high level of evaluation. The Crystal Apple recognises 10 stellar speaker scores.

Previous recipients of this award include Professor Peter Slee, deputy vice-chancellor at the University of Huddersfield, and more recently Nick Blinco, director of development and alumni at the University of Birmingham. King is the second UK marketing professional to receive the accolade.

"CASE Europe is delighted to honour Tricia King with a CASE Crystal Apple for excellence in teaching," says Kate Hunter, executive director for CASE Europe. "It is a fitting award which recognises her dedication to the advancement profession. Tricia has given tirelessly of her time and generously passed her wealth of knowledge to fellow practitioners. Her ability to combine a strategic approach with her own engaging personal communication style is well known."

King is a member of the senior leadership team at Birkbeck, University of London, where she is responsible for marketing, student recruitment, widening participation, communications, web, events, alumni and fundraising.

King has worked in marketing and communications in higher education for 17 years and previously in arts marketing. Under her leadership, Birkbeck won the Outstanding Communications/Marketing Team prize at the 2009 THE Leadership and Management Awards. King is also a CASE Europe trustee.

About CASE

The Council for Advancement and Support of Education is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas.

CASE was founded in 1974 and maintains headquarters in Washington, D.C., with offices in London (CASE Europe, 1994), Singapore (CASE Asia-Pacific, 2007) and Mexico City (CASE América Latina, 2011).

Today, CASE’s membership includes more than 3,670 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in more than 80 countries around the globe. This makes CASE one of the world’s largest nonprofit educational associations in terms of institutional membership. CASE serves nearly 81,000 advancement practitioners on the staffs of its member institutions and has more than 17,000 professional members on its roster.

To fulfill their missions and to meet both individual and societal needs, colleges, universities and independent schools rely on—and therefore must foster—the good will, active involvement, informed advocacy and enduring support of alumni, donors, prospective students, parents, government officials, community leaders, corporate executives, foundation officers and other external constituencies.

CASE helps its members build stronger relationships with all of these constituencies by providing relevant research, supporting growth in the profession and fostering support of education. CASE also offers a variety of advancement products and services, provides standards and an ethical framework for the profession and works with other organizations to respond to public issues of concern while promoting the importance of education worldwide.