Anna Wallace
interim marketing and communications manager
CASE Europe
020 7448 9955
awallace@case.org

Pam Russell
director of communications
CASE
+1-202-478-5680
russell@case.org

For Immediate Release
27 January, 2012

CASE Europe Recognises Tricia King’s Excellence in Teaching with Award

LONDON - CASE Europe today announced the latest recipient of its Crystal Apple for Excellence in Teaching Awards at CASE Europe's Strategic Marketing Institute in York. Tricia King, pro-vice-master for student experience and director of external relations at Birkbeck, University of London, received the award for consistent excellence in teaching at 10 educational programmes for CASE Europe during the last seven years.

Speakers at CASE events around the world are scored by seminar delegates and rated on all aspects of their presentation. Those who earn average combined scores of 4.5 and above (on a 5-point scale) on their evaluations are recognised as being a CASE "stellar" speaker, a benchmark for excellent teaching. Only around 10 percent of CASE speakers worldwide achieve this high level of evaluation. The Crystal Apple recognises 10 stellar speaker scores.

Previous recipients of this award include Professor Peter Slee, deputy vice-chancellor at the University of Huddersfield, and more recently Nick Blinco, director of development and alumni at the University of Birmingham. King is the second UK marketing professional to receive the accolade.

"CASE Europe is delighted to honour Tricia King with a CASE Crystal Apple for excellence in teaching," says Kate Hunter, executive director for CASE Europe. "It is a fitting award which recognises her dedication to the advancement profession. Tricia has given tirelessly of her time and generously passed her wealth of knowledge to fellow practitioners. Her ability to combine a strategic approach with her own engaging personal communication style is well known."

King is a member of the senior leadership team at Birkbeck, University of London, where she is responsible for marketing, student recruitment, widening participation, communications, web, events, alumni and fundraising.

King has worked in marketing and communications in higher education for 17 years and previously in arts marketing. Under her leadership, Birkbeck won the Outstanding Communications/Marketing Team prize at the 2009 THE Leadership and Management Awards. King is also a CASE Europe trustee.

About CASE

Headquartered in Washington, D.C., with offices in London, Singapore and Mexico City, the Council for Advancement and Support of Education is the professional organization for advancement professionals who work in alumni relations, communications, fundraising, marketing and other areas.

CASE is one of the largest nonprofit education associations in terms of institutional membership. Its membership includes more than 3,400 colleges, universities, independent elementary and secondary schools, and educational associates in 74 countries around the world. It serves nearly 65,000 advancement professionals on the staffs of its member institutions.

CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession and foster public support of education. CASE also offers a variety of advancement products and services, provides standards and an ethical framework for the profession, and works with other organizations to respond to public issues of concern while promoting the importance of education worldwide.

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