Pam Russell
Director of communications
CASE
+1-202-478-5680
russell@case.org

For Immediate Release
November 17, 2009

CASE Appoints Vice President to Lead Marketing and Membership Initiatives

WASHINGTON, D.C.—The Council for Advancement and Support of Education has appointed Ron Mattocks, an association and nonprofit consultant with expertise in marketing and membership development, as vice president of marketing, membership and external relations.

In his new role, effective Dec. 1, Mattocks will oversee CASE initiatives in marketing, membership, corporate relations, and government relations and institutionally related foundations.

"Ron brings to CASE a wealth of membership and marketing experience, both as an association executive and a consultant," said CASE President John Lippincott. "As a former CASE member, he is also attuned to advancement and the needs of advancement professionals.

"Ron is a strategic thinker and leader who understands what connects members with associations, how to reinforce a strong brand, the value of mutually beneficial relationships with corporate partners, and the role of advocacy as a member service," Lippincott added. "He is ideally suited to lead CASE's marketing and membership initiatives at this critical time in our growth as an international association serving educational institutions around the world."

Since 2003, Mattocks has been principal of Mattocks & Associates Inc., an association and nonprofit consulting practice focusing on marketing, sales, strategic pricing, new business development, member retention and other areas.

Previously, he held senior-level marketing and membership roles at the American College of Cardiology, the American Society for Training and Development, the American Academy of Ophthalmology and the New Jersey Hospital Association. In addition, he has served as assistant vice president for institutional advancement at Rowan University in New Jersey.

Mattocks said he is "delighted to join the team at CASE in support of its members."

"There has never been a time when access to education has been so important to the success of so many people worldwide," he added. "CASE enables that access by helping its members build engagement, understanding and financial sustainability for schools, colleges and universities."

Mattocks, who speaks and writes about nonprofit management, is the author of the book Zone of Insolvency: How Nonprofits Avoid Hidden Liabilities and Build Financial Strength (Wiley, 2008).

In addition to serving on several nonprofit boards, he has been a member of the American Society of Association Executives, the Association of Fundraising Professionals, the Public Relations Society of America and the Institute of Management Consultants.

Mattocks earned master's degrees in management from the University of Pennsylvania and in education/public relations from Rowan University. He earned a bachelor's degree from Philadelphia Biblical University and holds certification as an association executive and is accredited in public relations.

About CASE

Headquartered in Washington, D.C., with offices in London, Singapore and Mexico City, the Council for Advancement and Support of Education is the professional organization for advancement professionals who work in alumni relations, communications, fundraising, marketing and other areas.

CASE is one of the largest nonprofit education associations in terms of institutional membership. Its membership includes more than 3,400 colleges, universities, independent elementary and secondary schools, and educational associates in 74 countries around the world. It serves nearly 65,000 advancement professionals on the staffs of its member institutions.

CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession and foster public support of education. CASE also offers a variety of advancement products and services, provides standards and an ethical framework for the profession, and works with other organizations to respond to public issues of concern while promoting the importance of education worldwide.

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