About CASE

Pam Russell
director of communications


For Immediate Release
July 19, 2010

Alumni Go Europe Partners Release Findings of Two-Year Alumni Relations Project

CASE Europe, Universities in Spain, Germany and Austria Share Best Practices with Colleagues Across Europe

LONDON—Members of the "Alumni go Europe" partnership have released a report on the results of a two-year project to strengthen and enhance alumni relations programmes at European universities.

CASE Europe, the University of Linz in Austria, the University of Navarra in Spain and the University of Siegen in Germany are partners of the Alumni go Europe project, which is funded as part of the European Commission's Lifelong Learning programme.

The report, which is available at no cost, features proven ideas and suggestions as well as group findings for alumni relations practitioners, especially those who are new to the field. A few examples in the report include:

  • Work with volunteers and students to help alumni relations practitioners support the activity.
  • Organize fewer, more focused events each year. Concentrate on running those events which have good attendance levels.
  • Organize low-cost events where possible by sharing costs with other departments.
  • Be targeted and realistic about what you can do when it comes to online communications-don't follow every new trend just for the sake of it.

From 2008 to 2010, alumni relations practitioners with the University of Linz in Austria, the University of Navarra in Spain and the University of Siegen in Germany met with CASE Europe staff in seven European cities to discuss ways to strengthen alumni programmes and networking between institutions. UK colleagues from the Universities of Birmingham, Liverpool, Reading, University College London, Birkbeck and the School of Oriental and African Studies also participated in the project.

"Alumni relations is an emerging profession and function at European institutions," says Kate Hunter, executive director of CASE Europe. "This programme provided an opportunity for practitioners to network, share best practices and gather broader perspectives with colleagues in different countries."

The participants discussed a variety of topics during the meetings, including key performance indicators in alumni relations through benchmarking, the working relationship between fundraising and alumni relations and volunteer management.

About CASE

The Council for Advancement and Support of Education is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas.

CASE was founded in 1974 and maintains headquarters in Washington, D.C., with offices in London (CASE Europe, 1994), Singapore (CASE Asia-Pacific, 2007) and Mexico City (CASE América Latina, 2011).

Today, CASE's membership includes nearly 3,700 colleges and universities, primary and secondary independent and international schools, and non-profit organizations in more than 80 countries around the globe. This makes CASE one of the world's largest non-profit educational associations in terms of institutional membership. CASE serves more than 85,000 practitioners.

To fulfill their missions and to meet both individual and societal needs, colleges, universities and independent schools rely on—and therefore must foster—the good will, active involvement, informed advocacy and enduring support of alumni, donors, prospective students, parents, government officials, community leaders, corporate executives, foundation officers and other external constituencies.

CASE helps its members build stronger relationships with all of these constituencies by providing relevant research, supporting growth in the profession and fostering support of education. CASE also offers a variety of advancement products and services, provides standards and an ethical framework for the profession and works with other organizations to respond to public issues of concern while promoting the importance of education worldwide.