Participate in the Celebration

Following are conferences, articles and other resources related to the celebration, which will focus on:

• The history of alumni relations and the people who led the way
• The role of the profession leading innovation and engagement
• The importance of alumni relations to successful advancement programs 
• The future of alumni relations as it embraces new engagement models, changes in technology and internationalization 
• The powerful voice of alumni as advocates for educational institutions

Conferences

Expand your knowledge of alumni relations by signing up for a 2013 conference.

Online Resources

Selected articles and resources are linked below. (Note that access to some resources is limited to CASE members with premier benefits.) For all online resources related to alumni relations, go to the alumni relations section of Browse by Professional Interest.

President's Perspective: Overcoming the Undervaluing of Alumni Relations
CURRENTS Article
John Lippincott, president of CASE, shares his list of 10 common mistakes in the field of alumni relations.

Inner Workings 
CURRENTS Article
As alumni officers search for ways to engage former students, they often overlook opportunities to build partnerships that support the strategic initiatives of the institution, not just the alumni office. 

A Is for Affinity
CURRENTS Article 
A survey tool to gauge alumni affinity promises to help institutions prioritize fundraising, alumni relations, and communications efforts.

Alumni Surveys 
Good Question
We are preparing to conduct an alumni survey. Do you have sample surveys that can be emailed to me?

The Diversity Imperative
CURRENTS Article
As the United States as well as college enrollment grow more diverse, advancement shops are challenged to improve outreach to alumni and donors of difference. Many colleges and universities are trying new approaches, such as meaningful engagement of minority communities and business groups in their areas or a rethinking of race-based affinity groups.

Graduate School Alumni Relations
Good Question
We are expanding outreach to alumni of the university's graduate schools. Does CASE have any resources about engaging graduate school alumni, given that their experiences are different from those of typical undergraduate alumni?

The Science Behind Alumni Engagement
CURRENTS Article
As part of an effort to double fundraising over the next 10 years, the University of Waterloo surveyed its alumni and purchased external data to determine how to move potential leaders into a more active role with the university.

Products

Selected books and multimedia files are linked below. For all products related to alumni relations, go to the alumni relations section of the CASE Store.

• Alumni Relations: A Newcomer's Guide to Success, 2nd edition, book
• Being Global: Making the Case for International Alumni Relations, book
• Engaging Alumni with Social Media: Friends, Fans, Tweets and More, multimedia file
• Integrating Parents into Alumni Engagement Programs, multimedia file
• Small Shop, Big Results: Rebuilding Your Community College Alumni Program, multimedia file
• Storytelling: Tapping the Power of Narrative, multimedia file