About CASE
About Advancement

Advancement is a strategic, integrated method of managing relationships to increase understanding and support among an educational institution's key constituents, including alumni and friends, government policy makers, the media, members of the community and philanthropic entities of all types.

The primary core disciplines of educational advancement are alumni relations, communications, marketing and fundraising. Advancement professionals work on behalf of educational institutions to:

  • Secure private financial support from potential donors committed to the mission of the institution
  • Engage alumni in the life of the institution as volunteers, advocates and supporters
  • Promote or market the institution to prospective students, their parents and others
  • Communicate about the institution with those who have a stake in its success, including community members, business leaders, government officials, the press and others

CASE advances and supports educational institutions by providing knowledge, standards, advocacy and training to strengthen the combined efforts of alumni relations, communications, fundraising, marketing and allied professionals.