Perspectives on Educational Advancement

Advancement professionals at colleges, universities and schools worldwide met the opportunities and challenges of fiscal year 2013 with an entrepreneurial spirit, a strong emphasis on teamwork and a growing sophistication in the use of mobile and Internet technology.

Alumni relations professionals forged partnerships across their campuses with advancement peers, especially with fundraising offices, and turned to data and analytics to illustrate the importance of their work. They also explored new ways to connect with alumni and develop programs that would strengthen institutional connections.

Communications and marketing professionals recognized the power of online communities, expanded their use of the full range of social media and focused efforts on website content strategy, video production and online advertising, adding new methods to their interactions with constituents. They also made progress in building a greater recognition of their institutional role and contributions to the financial health of their institutions.

And fundraisers explored new ways to engage and steward donors as the competition for philanthropic resources became increasingly global. They also grew their technical expertise as donors continued to embrace giving via online platforms, including crowdfunding and mobile websites. Practitioners also saw growth in community college giving and the role of women in fundraising leadership and pursued efforts to create a culture of philanthropy across their campuses.

As always, during fiscal 2013 the strategic goals and missions of institutions remained the driving force behind every new tool, service or program implemented, guiding advancement trends and meeting the challenges presented by external factors.

The following pages include perspectives on 2012-2013 presented in the form of quotes and statistics from and about the year.

CASE members

While our many accomplishments during fiscal year 2013 are important in their own right, they are even more important for what they signify. They signify the loyalty of our nearly 74,000 individual members, the commitment of our 4,500 volunteers and the dedication of our 95 staff.

John Lippincott, CASE president

Summer Institute attendees