Fifty-nine percent of respondents provide a mobile solution (mobile website, accessible website or mobile app) for targeting owners of mobile devices. Eighty-eight percent of respondents say current students are a target audience for their mobile solution; 73 percent say prospective students.
The 2012 State of the Mobile Web in Higher Ed Survey Report, Feb. 21, 2012
A survey of parents of elementary and secondary school-age children showed that parents prefer to be contacted by schools via email, while communication via social media ranked near the bottom of preferred methods of direct communication.
"Direct E-Communication is Clear Choice of Parents in NSPRA Member Districts," NSPRA (National School Public Relations Association) Counselor, August 2011
A poll of 1,089 high school seniors revealed that one in five students removed an institution from consideration because of a bad experience on the school's website. Twenty-seven percent of students who have a Facebook account viewed the college's Facebook page. Fifty-five percent watched videos on college websites.
2011 E-Expectations Report: The Online Expectations of Prospective College Students and Their Parents, Noel-Levitz, 2011
Facebook and YouTube are the most popular social media networking tools among high school seniors.
2011 College Decision Impact Survey: Highlights of Social Media Usage Results, Maguire Associates
Eighty-nine percent of independent schools and eighty-five percent of higher-ed institutions have a crisis communications policy in place. In the last 12 months, 49 percent of responding higher-ed institutions and 38 percent of responding independent schools have enacted their plans as the result of a crisis.
Using Social Media in a Crisis: Independent School Snapshot and Higher Education Results, CASE/CKSyme, February 2012
"Ninety-four percent of prospective college students said it was very important to speak with a college representative during the enrollment process. Campus tours, conversations with current students and admission representatives and the college website are the most influential activities to the prospective students."
Communication Expectations of College-Bound High School Students, Noel-Levitz, 2012
Alumni magazines remain the primary medium used by alumni to acquire information about their alma mater, with readers of all ages preferring print magazines to online editions.
2012 CASE Member Magazine Readership Survey Analysis, Spring 2012
The average spent on communications and marketing operating expenses at baccalaureate institutions was US$554,594; at master's institutions, the average total was $766,388 and at doctoral institutions, $2,057,136.
Benchmarking Investments in Advancement: Results of the Inaugural CASE Advancement Investment Metrics Study, March 2012
High-performing universities in the U.S. and U.K. had a formal social media strategy in place which included clearly defined objectives, senior management support and leadership, consistent approaches across all schools and departments, central guidance and policies and dedicated social media resources centrally and in key departments.
The Transatlantic University Divide, Sociagility, March 2012
