"Community colleges are focused on building meaningful relationships with alumni, creating community partnerships, growing our donor base, making the transition to a culture of major gift fundraising and deploying integrated marketing and brand development to help our audiences understand how we are distinctive."
Cassie McVeety
Chair, CASE Board of Trustees
Vice President of College Advancement and Executive Director-MHCC Foundation,
Mt. Hood Community College
Lack of staff and financial resources were a significant challenge for 50 percent of advancement professionals in higher education and 38 percent of those at independent schools.
Use of Technology for Development and Alumni Relations Among CASE Members, SunGard Higher Education/CASE White Paper, July 2010
In general, public institutions employ roughly three times the number of fundraisers as do private institutions. However, compared to fundraisers at public institutions, those at private institutions are expected to raise more funds toward the goal and per student.
CASE Campaign Report 2010
63 percent of surveyed institutions have a hybrid institutional communications structure with a mix of centralized and decentralized offices; 23 percent have a centralized structure.
Benchmarking Campus Communications and Marketing Programs: A Look at Policies, Structures, Tools and Audiences, CASE/University of Florida White Paper, August 2010
73 percent of institutionally related foundations assessed a management fee on endowed funds. Among foundations affiliated with research/doctoral institutions, the fee made an average contribution of 40.2 percent to foundation operating budgets.
Emerging from the Recession: Results of the 2010 Institutionally Related Foundation Funding Survey, CASE White Paper, April 2011
Alumni relations and development departments are seeing mutual benefits from breaking down traditional barriers and working hand-in-hand. "It has never been more critical for alumni relations offices and the development teams to work so closely together as it is today," says John Feudo, associate vice president for alumni relations at Boston College.
"Alumni Relations, Fundraising Benefit from Working Together," BriefCASE, December 2010
The top five factors influencing advancement salaries, in order, are management responsibility (type and number of direct and indirect reports), years in the profession, advancement discipline, highest academic degree earned and, tied for fifth, geographic region and gender.
"Paycheck: Preliminary Results of the 2011 CASE Compensation Survey," Presentation, February 2011
Independent schools spent an average of 2 percent of their total operating budgets on marketing and communications activities.
A Report on Marketing Spending at Colleges and Universities, Lipman Hearne, July 2010
Yes, the salary gap still exists, although it's closing slowly. A statistical analysis that equalizes for gender showed that female survey respondents made $10,750 less than the men in 2011, compared with $11,890 in 2008 and $12,900 in 2005. Narrowing at the rate of roughly $1,100 every three years, the gap will be closed by 2040 if nothing changes.
"Pay Attention: A look at trends in advancement compensation," CURRENTS, July/August 2011
47.7 percent of the 130 community college foundation respondents indicated that marketing/public relations/media relations was within the scope of work of the foundation's chief staff officer; 96.2 percent indicated major gifts was part of that staff person's role.
Community College Foundations: An Analysis of a Survey Conducted by CASE, CASE White Paper, October 2010
