Perspectives on Educational Advancement

A challenging economy. The rise of social media. The internationalization of education.

The trends that affected schools, colleges and universities in 2010-2011 in turn affected the advancement professionals who worked on their behalf.

Tight budgets driven by an ebbing global recession put advancement in the spotlight as institutions refocused their attention on engaging their alumni, telling their stories and connecting with their donors.

The rapid evolution of social media led professionals across the advancement disciplines—alumni relations, communications and marketing, fundraising and advancement services—to explore new ways to engage constituents in conversations with and about their institutions.

And as more institutions began to think globally, they also began to reach out across borders to connect with alumni, donors and potential students.

In the midst of the financial stress and rapid change that marked 2010-2011, advancement professionals tested and embraced new approaches, new communications tools and new ways to collaborate across the disciplines.

In fact, in spite of—or perhaps because of—the year's challenges, 2010-2011 may be most notable for contributing to the development of creative new strategies that will benefit the profession in the years ahead.

The following pages include perspectives on 2010-2011 presented in the form of quotes and statistics from and about the year.

CASE members

"The institutions that come out of recession-driven economic challenges as winners will be those with a compelling story to tell, that use social media effectively, that are sensitive to the changing circumstances of their key constituents, that make a strong emotional connection with those constituents and that believe ‘this too shall pass.'"

CASE President John Lippincott
"The New Normal for Educational Advancement" Presentation,
November 2010